According to Statista, 2.82 billion people are active social media users and we will have around 3.1 billion social media users by 2021. That’s a third of the world’s population. Over the past decade, social media has turned into a gold mine for brands. If used aptly and judiciously, brands strike gold. There have been […]
How to Identify Which Social Media Networks Are Right for Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Adrienne Brown, @adriennejmedia. Adrienne is the Chief Digital Strategist of Adrienne J Media, a Digital Marketing agency located in Atlanta, […]
Simplify Your Social Media Strategy
As a small business owner, it’s important to keep essential aspects of your operation in-house whenever possible, logical, and cost effective. Social media outreach is one element more and more small business owners feel comfortable handling themselves. But whether you’re taking on the responsibilities yourself or delegating them to other members of your team, it’s […]