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You are here: Home / Archives for content strategy

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

Blogging for Small Business Part I – How to Develop a Content Strategy Featured Image

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blogging, blogging for small business, content strategy, small business blogging

Blogging for Business Part I – How to Develop a Content Strategy

August 6, 2018 By Melinda Emerson Leave a Comment

I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Grow Your Business Tagged With: blogging for business, content strategy, developing content

How to Develop Content if You Hate Writing

June 4, 2018 By Melinda Emerson Leave a Comment

Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you.  We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]

Filed Under: Become Your Own Boss Tips, Your Small Business Tagged With: content strategy, develop content, writing

How To Get Game-Changing Visibility for Your Small Business

September 15, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with A. Fitzgerald Hardnett. He is a forward-thinking game changer and a sought after strategic marketing consultant for service professionals and […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @AskAProTV, content strategy, public speaking, visibility

30 Blog Ideas That Will Jumpstart Your Content Strategy

March 30, 2015 By Melinda Emerson Leave a Comment

If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, […]

Filed Under: Social Media Tagged With: blogging, blogging for business, content strategy

What Can Twitter Do For Your Small Business?

December 5, 2011 By Melinda Emerson 11 Comments

I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, SmallBizChat, Social Media Tagged With: content strategy, Getting started, jay goltz, melinda emerson, New York Times, SmallBizChat, smallbizlady, social media, social media goals, twitter

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Boost Your Small Business Marketing with the 4 M’s

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. On way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

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