blogging Archives » Succeed As Your Own Boss

25 Ways to Attract New Sales Leads in 2023

November 28, 2022 By Melinda Emerson Leave a Comment

Selling is about building relationships and helping your sales leads reach their goals with your product or service. However, before you pitch your offer, you need to catch their attention and genuinely start a conversation. If you can find the right blend of face-to-face and online networking, you can build your brand and engage quality […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Best Small Business Guest Bloggers for 2018

December 31, 2018 By Melinda Emerson Leave a Comment

Every Tuesday on succeedasyourownboss.com, we feature guest bloggers from all over the world who share valuable insight about how to start and grow a small business. This is all in support of our mission to End Small Business Failure, and I appreciate that these small business guest bloggers take the time to share advice from […]

7 Ideas To Get Leads Using Your Blog

May 23, 2017 By Melinda Emerson Leave a Comment

Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]

The 10 Best Small Business Blogs to Follow

March 7, 2016 By Melinda Emerson Leave a Comment

If you’re like me, you’re constantly learning by reading great content online. If you’re like me, you also have limited time to do this, so it’s important to cut through all the bad content out there and get to what’s really valuable. I’ve compiled this list of some of the best small business blogs out […]

30 Blog Ideas That Will Jumpstart Your Content Strategy

March 30, 2015 By Melinda Emerson Leave a Comment

If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, […]

How To Build A Small Business Blog

September 21, 2009 By Melinda Emerson 2 Comments

This is a first of a three part series on blogging for business. It is such an important issue for small businesses today that I felt it important to dedicate some real time to the topic. The series will focus on getting started at blogging, the decision to have a blog and a website or […]

Developing a Blog vs. Website Strategy

September 28, 2009 By Melinda Emerson 13 Comments

This is the second of a three part series on blogging for business. It is such an essential issue for small businesses today that I felt it important to dedicate some real time to the topic. The first article focused on building a small business blog. Today’s piece investigates the decision to have a separate […]

10 Ways to Get Your Blog to Shine

October 5, 2009 By Melinda Emerson 10 Comments

This is the last post of a three part series on blogging for business. We started out with how to get started blogging. Then we tackled the strategy for setting up your blog as your only website or having two separate websites. Now we are finally talking about what to do to get your blog […]