7 Ways to Compete for Your Target Audience with Facebook Ads

As Facebook’s reach continues to expand, more and more small businesses have Facebook Pages. In fact, a whopping 30 million businesses have a presence on Facebook. Facebook maintains its advantage in providing you with a great way to organically interact with a sophisticated and active audience. One of the best ways to leverage the social […]

How To Select The Right Social Media Platform For Your Target Market

Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]

Engage Your Customers on Twitter in Just 30 Minutes a Day

Social media has revolutionized the face of customer engagement because of how easy it is for people to connect with one another. Nonetheless as an entrepreneur, your time is extremely valuable and you want to get the most out of your social media efforts. I believe you should focus on one social media account to […]

30 Blog Ideas That Will Jumpstart Your Content Strategy

If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, […]

How Google My Business Works for Your Small Business

Guest Article Google recently rolled out an upgrade to the Google+ dashboard called Google My Business.  Active Google+ users may have noticed this upgrade in the top right hand corner of their Google+ page next to the +Name and before the notifications bell.  The icon appears as a small set of nine squares and when […]

Boost Your Small Business Brand with Pinterest

By now we have all heard about Pinterest and the amazing growth the social media network has demonstrated over the last year. Interest in Pinterest is still building and growing, and it appears to be here for the long haul, at least according to the 70 million users who enjoy pinning images ranging from fashion to […]

5 Ways to SEO Power Your Blog

Guest Article You are taking all levels of effort to make sure your blog is branded, engaging and consistent, but are you powering it with SEO tactics to fuel an engagement from the most important of Internet entities – Google? Google loves to scour blogs and is happy (yes, happy) to reward genuine ‘white hat’ […]

Blogging Series Part 3: How to Monetize Your Blog

While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize […]

Blogging Series Part 2: How to Launch a Blog

Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]

Blogging Series Part 1: Why Everyone Should Blog

Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]