In my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces. All these things still hold true. However, if you want […]
How to Sell on Facebook Free: Set Up Your Own Shop
You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]
How to Build an Ecommerce Sales Funnel
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with John Lawson @colderice. John is the CEO at Colder Ice Media. He is an international keynote speaker and “Commerce evangelist” and […]
How To Create An eCommerce #SmallBiz That Earns 5-6 Figures
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Chris Sentz. Chris is a digital solutions leader with an extensive background in the development and implementation of customer-facing growth […]
How to Develop An Effective E-Commerce Strategy
According to emarketer, worldwide retail sales (both in-store and internet purchases) will reach $28.300 trillion in 2018. Thanks to the exponential growth in the use of portable devices such as smartphones and tablets, the retail industry has (and continues to) witness a huge shift towards ecommerce. According to Forrester research, “In 2012, ecommerce had a […]
Three Ways to Increase Ecommerce Customer Engagement
Guest Article Since its inception, online shopping has been steadily gaining market share. Analysts credit a better overall online shopping experience and savvy promotions for the steady increase in sales for ecommerce sites. While the upswing in online shopping is good news for ecommerce merchants, it’s also true that competition levels are increasing, both from […]
How to Develop a Successful Online Business
Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This week’s guest is Steven Power @StevenRPower. Steven is the President of Bigcommerce. Previously he was the founder and CEO of ReachLocal Australia. Steve brings extensive leadership experience in […]
How to Survive in Modern Retail
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @shopseen. Adeel Ahmad is the founder and CEO of Shopseen, a platform that simplifies running a small retail business. On Shopseen you […]
Five Tips to Maximize eBay Sales
Guest Article Launching and managing an ecommerce business can be incredibly rewarding – from a financial and personal standpoint. Thanks to eBay, the barriers to business entry are lower than ever, and if you sell the right products and market your wares effectively, you can succeed. But it’s not as simple as just opening an […]
10 Things You Will Forget to Check Before Launching Your Online Store
Guest Article The day has come. You have spent hundreds of hours designing, configuring and even coding your professional, highly functional online store. Firstly congratulations and do yourself a favor and pat yourself on the back, this is a real accomplishment. At this stage you probably can’t wait to introduce your masterpiece to everyone you […]