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You are here: Home / Archives for ecommerce

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

Use an Ecommerce Website Builder with Your Facebook Store

April 15, 2019 By Melinda Emerson Leave a Comment

ecommerce website builder

In my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces. All these things still hold true. However, if you want […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, ecommerce website, facebook, facebook selling, sales, social media, social media marketing, website builder

How to Sell on Facebook Free: Set Up Your Own Shop

April 8, 2019 By Melinda Emerson Leave a Comment

sell on Facebook

You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, facebook, Facebook business, facebook marketplace, Sell on Facebook, Selling on Facebook, small business

How to Build an Ecommerce Sales Funnel

January 10, 2019 By Melinda Emerson Leave a Comment

ecommerce sales funnel

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with John Lawson @colderice. John is the CEO at Colder Ice Media. He is an international keynote speaker and “Commerce evangelist” and […]

Filed Under: Featured SmallBizChat, Grow Your Business, How to Start, SmallBizChat Tagged With: ecommerce, ecommerce strategy, john lawson, marketing, online sales, sales, sales funnel, selling online, SmallBizChat

How To Create An eCommerce #SmallBiz That Earns 5-6 Figures

January 19, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Chris Sentz. Chris is a digital solutions leader with an extensive background in the development and implementation of customer-facing growth […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @SentzC, ecommerce

How to Develop An Effective E-Commerce Strategy

April 26, 2016 By Melinda Emerson Leave a Comment

According to emarketer, worldwide retail sales (both in-store and internet purchases) will reach $28.300 trillion in 2018. Thanks to the exponential growth in the use of portable devices such as smartphones and tablets, the retail industry has (and continues to) witness a huge shift towards ecommerce. According to Forrester research, “In 2012, ecommerce had a […]

Filed Under: Guest Articles Tagged With: ecommerce, small business

Three Ways to Increase Ecommerce Customer Engagement

January 20, 2015 By Melinda Emerson 1 Comment

Guest Article Since its inception, online shopping has been steadily gaining market share. Analysts credit a better overall online shopping experience and savvy promotions for the steady increase in sales for ecommerce sites. While the upswing in online shopping is good news for ecommerce merchants, it’s also true that competition levels are increasing, both from […]

Filed Under: Customer Service, Guest Articles Tagged With: @davidvarnai, customer engagement, David Varnai, ecommerce

How to Develop a Successful Online Business

December 11, 2014 By Melinda Emerson 1 Comment

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This week’s guest is Steven Power @StevenRPower. Steven is the President of Bigcommerce. Previously he was the founder and CEO of ReachLocal Australia. Steve brings extensive leadership experience in […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: @bigcommerce, @StevenRPower, ecommerce, Steve R. Power

How to Make Your Business Look Credible and Trustworthy Online

July 28, 2011 By Melinda Emerson 13 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from our #SmallBizChat interview with Raj Malik @rajmalikdc.  Raj Malik is CEO & Co-Founder of KikScore (@KikScore), a service that enables small businesses to demonstrate trust by displaying verified, interactive and dynamic trust-related data […]

Filed Under: Q & A Interview, SmallBizChat Tagged With: ecommerce, online business, small business, SmallBizChat

How to Get Started with e-Commerce

April 14, 2011 By Melinda Emerson 3 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Matt Mansfield @mattsmansfield. He’s been helping businesses both large and small accomplish business goals using technology since 1993. He blogs at MattAboutBusiness where the story is not about technology; it’s about […]

Filed Under: Q & A Interview, SmallBizChat, Technology Tagged With: ecommerce, products, sales, selling, SmallBizChat

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10 E-commerce Strategies to Weather an Economic Downturn Featured Image

10 E-commerce Strategies to Weather an Economic Downturn

According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]

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