Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]
How to Increase Engagement on Social Media
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dr. Aikyna Finch, @DrADFinch. Dr. Aikyna Finch is a Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social […]
How to Use Instagram Stories to Promote Your Brand
As social media sites add more and more features, it can be challenging to stay on top of what really works for your small business. That’s what I’m here for! To help you navigate the world of social media marketing, and Instagram in particular. If you’ve been successful at engaging your audience on Instagram consider […]
How to Recruit Top Talent by Leveraging Social Media
Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]
How Small Businesses Can Set Up Effective Social Media Ads
Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]
5 Steps For Setting Up Your WordPress Blog
Guest Article Setting up a WordPress blog is not as difficult as it may seem. In fact, it should take no more than an hour or two to accomplish this task from start to finish. Following is a simple overview of how to create a WordPress blog as well as helpful tips and advice regarding […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
12 Different Ways to Advertise Your Small Business Online
We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]
How to Use Pinterest to Grow Your Small Business
If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest […]
Which Social Media Platforms Work Best for Your Small Business?
Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]
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