People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
How to Get Started with Email Marketing
Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]
5 Marketing Tips to Keep More Customers in 2013
I’m a customer relationship management (CRM) guy and have been for the better part of the last ten years. These systems help small businesses automate marketing processes to more efficiently close deals, and do a better job of building customer relationships. With more small businesses turning to CRM apps and services to help with marketing […]
How to Make Sure You Take a Vacation From Your Small Business in 2013
For most of you who have any kind of entrepreneurial spirit, you are a driven individual. You are driven by your dream, your goals, your heart’s desire, perhaps by proving yourself to yourself or to someone else, and moved by what you will be able to provide for those you care about. As you have […]
How to Refresh Your Small Business Elevator Pitch for 2013
When you are in business, you are selling yourself as much as you are selling your products and services. One of things that you might want to update as you head into the New Year is how you introduce yourself. Some call it your 30 second commercial; some call it a value proposition or your […]
How to Become a Small Business Catalyst in 2013
It’s always best to be someone who makes good things happen. This creates energy, activity, goodwill and ultimately, results and success. When you are a catalyst, you live by the code “Give to Get.” You draw so much opportunity to you because of what you do. So, are you a catalyst? A catalyst is a “person whose talk, […]
8 Best WordPress Plugins For Your Small Business Website
Whenever I build a WordPress website for my small business clients, I always include my personal list of the eight best WordPress plugins as part of the package. That’s because an “out-of-the-box” WordPress site is missing some key pieces of functionality; pieces that need to be there for your small business website to succeed. That’s […]
7 Things You Need to Know to Attract Corporate Sponsorship in 2013
Poet Edith Lovejoy Pierce said “We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day”. The New Year represents a new opportunity to increase the visibility and income of your small business. No matter what you […]
A Gift For You For Christmas
This is Christmas Day, and to all my loyal readers — I have a gift for you. My three most popular ebooks I offer you today for free. 20 Tips to Jumpstart Twitter. You all know that Twitter is my favorite social networking site, and now I’m giving you a helpful tool to dive into […]
How to Go from Employee to Entrepreneur in 2013
Wouldn’t it be great if Oprah showed up at your door tomorrow with a check for $100,000 to use to quit your job and start your business tomorrow? If that’s your master plan for going from employee to entrepreneur, in the words of Aerosmith “Dream On!” Unless you have a brilliant tech start-up idea and […]
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