This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]
4 Ways to Cultivate Customer Buy-In
Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
6 Easy Ways to Become a Customer-First Small Business
Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]
How to Present Your Business Proposal to Win Clients
Proposing your business plan in front of the clients is the culmination of a very long sales process. The chances are that you spent a great deal of time preparing your pitch…but the thought of presenting it might horrify you because you are afraid you won’t keep your audience hooked. This article will surely help […]
After Sales Service: The Key to Long-Term Growth
Guest Article The success of every business is based upon relationships. When I started my commercial real estate company more than forty-five years ago, it took me a month to raise my first $5,000 of capital. Today I raise $1,000,000 with one email. Why? Strong relationships; which I have built by providing continuing after sales […]