Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends.
Nowadays, the use of video marketing is increasing at a very high rate. According to a study, it has been assumed that by 2021, approximately 82% of consumer traffic will be on online videos. So, you must keep in mind that if you are not using videos as a part of your marketing, then you may want to rethink your strategy.
But don’t worry if you still haven’t started a video marketing strategy for your business. Because in this article, I am going to share every detail on aspects like what is video content marketing and how it can improve your SEO.
What Is Video Content Marketing?
Video Content Marketing is a new marketing strategy that uses the principle of producing and sharing relevant videos to your targeted group to earn interesting and qualified leads in your business.
Just like content marketing, video content marketing is also an efficient marketing strategy that puts the needs and wants of buyers first. This is mainly to enhance customer action and make a profit out of it.
Video content majorly focuses on providing engaging, entertaining, and useful visual information to the audience.
Top 4 Reasons Why Your Business Requires Video Content Marketing
Now, I think you are well aware of video content marketing & how it’s growing rapidly. It’s a tactic that your business needs to include to reach more potential customers and get a huge return from your online marketing efforts.
So, now let’s look into some well-researched stats & few strong reasons why video content marketing is important & why you should invest it in:
Video Marketing Gives You Higher Conversion Rate
In every business campaign, the most important metric that matters is the conversion rate. Because if you’re not converting your potential customers into leads or paying customers, then your business isn’t growing.
But with the help of video marketing, you’ll be able to get more traffic to buy your new product or to sign up for your newsletter.
When video content is more conversion-friendly & done in the right way, then it can impact 71% of marketers. This will lead you to achieve better results with minimal effort. As compared to other types of content, video content can provide clarity to your targeted audience to make the final decision.
It Provides Stronger Engagement Levels
Many researchers have proven that video content works excellent if you want to grab the attention of your targeted audience. Nowadays, most people love to spend time on visually appealing content. That is why video content is proven to be a great part of the “visual content” movement.
As you can notice, these days, more & more people are watching video content on social media sites such as YouTube, Facebook, and Twitter.
So if you create and share video content with your social followers, you have a 10X chance of engaging them with your video, which will directly lead to getting higher results & also more shares and comments on your video.
Video Content Makes Better Emotional Connection
If you start a little bit researching video content, you will find that videos having some emotional content are being shared most on social media platforms.
By creating such videos that attract the emotions of your target audience, you are not only giving them a reason to consume your content but also spread it across their social network.
So, either you are in the B2B or the B2C market, touching the emotions of your audience with video marketing can help you bring more leads to your business.
Video Marketing Gives You Better SEO Results
If you are still thinking that “Can video marketing impact your SEO” or “Can it help in getting a higher ranking in SERP,” then the right answer is yes. Still, some people think that google and bing will not show the video content above the traditional article.
But they are wrong because the number of video content consumers is increasing every day. According to a study, if you add video content to your site, you have a 53% greater possibility to end up on the first page of the SERPs.
So, if you haven’t started using this great opportunity, then I suggest you should also start making some great video content according to your business and use them to enhance your SEO.
5 Ways to Improve Your SEO Through Video Content Marketing
#1. Mobile Optimization
Undoubtedly, these days optimization of video content for mobiles is the prime focus of the web world because in the last few years mobiles have exceeded the desktop views and it will continue to grow in upcoming years also as they are becoming an essential part of our lives.
The trend of mobile optimization has become a pacesetter among various organizations. Because according to an analysis in April 2018, the internet traffic by mobiles was 51% of the entire online traffic.
Also, it’s easy to watch a video rather than reading text on small screens. Hence, being a brand you have to take care of the screen also where people will examine your website.
#2. Include Metadata
To work on your on-page SEO you must have to include meta title, meta description, meta tags, internal links, and best quality content on the page.
In the same way, you also have to fit the metadata even in the video descriptions because search engines use the metadata to find out your video and place the results of the video respectively.
As the metadata is the keynote of your product or services, therefore, the metadata should include the keywords in the title or the description so that it will be easy for the search engines to analyze it. The process of inserting metadata is simple and takes a very short time.
#3. Make Video Sitemaps of Your Page
If you are a regular video content provider that means if you are creating and publishing a lot of video content on your website and finding a problem to get a rank for them, then to ease off your burden you must build a video sitemap of your page.
A video sitemap holds a text file that has valuable data about your video content. If you will submit a sitemap of your video page to Google, then you are informing search engines that you have a video with its title name, run time, subject matter, and about the audience you want to target.
In short, this information performs a significant role to get your video indexed by search engines very easily & helps Google to get a better understanding of which websites have video content and what is the focus of the content.
#4. Share the Video on Various Platforms
When you will start sharing the video content on multiple social media platforms like YouTube, Vimeo, Facebook, and Instagram this will help you to analyze which is the most likable video.
Nowadays video sharing is trending on every social media website and it will never stop. Keep in mind, the more engagement your video will create, the greater will be the ranking of your page and you will become trustworthy in the eyes of Google.
#5. Encourage Viewers to Comment and Like
When we want to grab the interaction and engagement, the most effective way to do that is by encouraging viewers to like, comment & share.
You can inspire users to like and comment on your video by attaching an attractive CTA (call to action). Comments and likes will help in boosting the popularity of your video and eventually improve your SEO ranking.
Video content marketing is an effective approach used for engaging your audience & video marketing is all about combining video across your marketing channels to achieve a more profitable outcome for your business. And done right, not only does it boost engagement, it can also boost your SEO.
About the Author: Hi, I am Brack Nelson. I have good SEO experience working with different companies and clients on a long-term basis. Currently, I am working as a marketing manager at Incrementors web solutions. I enjoy creating and implementing new marketing strategies as well as utilizing social media. Apart from that, I love to spend time with children and books, that’s what makes me feel alive.