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You are here: Home / Archives for Starting A Small Business

20 Top Side Hustle Businesses to Launch in These Uncertain Times

May 4, 2020 By Melinda Emerson Leave a Comment

20 Top Side Hustle Businesses to Launch in These Uncertain Times OPen graph

If you have been laid off or furloughed, you need to earn money right now. You can wait to get a call back from your job, or you can use your skills to generate income elsewhere.  Thanks to the internet and social media marketing, you can make money in side hustle businesses despite what is […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: establish a business, generate income, side hustle, side hustle business, virtual assistant

How to create lead magnets for your small business

August 14, 2018 By Melinda Emerson Leave a Comment

Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: create a lead magnet, generate leads, lead magnet

5 Things Online Entrepreneurs Must Learn to Stay Ahead of Competition

February 4, 2020 By Melinda Emerson Leave a Comment

COMPETITION - DIGITAL MARKETING STRATEGY

Often, we get asked by entrepreneur online business owners, “how do I beat the competition and steer ahead.” It’s a question that has remained the center of debate for many years. Businesses invest intensely to achieve their competitive edge but sometimes no matter how good their product is or how big of a name they […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: business competition, digital marketing strategy

Finding The Money To Start Your Small Business

January 13, 2020 By Melinda Emerson Leave a Comment

The following is an excerpt from my book: Become Your Own Boss in 12 months or Less! A Month-by-Month Guide to Start a Business that Works!  If you are ready to take the leap into entrepreneurship, you must get really focused on your finances. It will be a real test to get back to only […]

Filed Under: Cash Flow & Finance, Starting A Small Business Tagged With: Be Your Own Boss, business funding, entrepreneurship, Finances, money-saving tips

5 Quick Tips to Help Increase Your Business Success

November 19, 2019 By Melinda Emerson Leave a Comment

5 Quick Tips to Help Increase Your Business Success Featured Image

Some say that more than half of small businesses will never survive for more than 5 years. Let’s face the fact: starting a business can be easy, building it and making it thrive, is difficult. There are so many strategies and tactics you can use to grow your business, but where should you start? Here […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: build your business, business success, minimum viable product, right audience, small business owners, small business success tips, year in review

Top 19 Resources for Veteran-Owned Business

November 11, 2019 By Melinda Emerson Leave a Comment

Top 19 Resources for Veteran-Owned Business - Featured Image

Are you a veteran with an interest in business ownership? 250,000+ veterans transition to civilian life each year. On this Veteran’s Day, if you are thinking about starting a business there are resources that will help you launch or grow your big idea. There are government programs and funders whose mission is specifically designed to […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: Lender Match, Resources for Veterans, SBA, Veteran’s Day, veterans, veterans business, veterans entrepreneurship

The Ultimate Side Hustle Success Formula

November 4, 2019 By Melinda Emerson Leave a Comment

The Ultimate Side Hustle Success Formula - Featured Image OG

Are you thinking about launching your own side hustle? Or maybe you already have one, and you are starting to feel the pinch of your competing to-do lists. Lots of people out there have side gigs, and it’s a good thing with all the talk of recession coming in 2020.  You can turn a hobby […]

Filed Under: Business Inspiration, Starting A Small Business Tagged With: 9-5 job, employee to entrepreneur, full-time entrepreneurship, run your small business, side gigs, side hustle, side hustle success formula

6 Easy Ways to Become a Customer-First Small Business

October 29, 2019 By Melinda Emerson Leave a Comment

6 Easy Ways to Become a Customer-First Small Business - OG

Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]

Filed Under: Customer Service, Starting A Small Business Tagged With: customer first, customer loyalty, Customer satisfaction, Customer Service, customer service in small business, customer-first small business, dealing with customers, running a small business, small business strategy

22 Top Resources for Women Business Owners

October 7, 2019 By Melinda Emerson Leave a Comment

22 Top Resources for Women Business Owners - OG

October is National Women in Business Month, and it’s a good time to look at the impact women business owners are having in the US economy. In this blog post, I will share some statistics, along with some great resources for women business owners who want to start a new business or grow an existing […]

Filed Under: Starting A Small Business, Women in Business Tagged With: best small business websites, business resources, female entrepreneurship, national women in business month, resources, small business resources, woman entrepreneur, women, women business owners, women-owned business

How to Look For Angel Investors If You Are a Female Founder

September 17, 2019 By Melinda Emerson Leave a Comment

How to Look For Angel Investors If You Are a Female Founder - OG

 When I meet first-time entrepreneurs, almost every initial conversation eventually turns to “How and where do I look for angel investors”? This process is especially arduous for female founders. In 2018, Fortune magazine reported that only 2.2 percent of all venture capital funding in the U.S. went to companies founded solely by women, and another […]

Filed Under: Cash Flow & Finance, Starting A Small Business, Women in Business Tagged With: angel investor, crowfunding, funding, investment, small business owners, woman owned business, women entrepreneurs

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
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20 Email Marketing Tips for Small Business Owners Featured Image

20 Email Marketing Tips for Small Business Owners

Email marketing is a powerful tool for small businesses to engage with their audience, drive traffic to their website, and ultimately increase sales. But with so many emails flooding inboxes every day, it can be tough to make your message stand out. To help you create effective email campaigns, I’ve compiled 20 of my favorite […]

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