It is harder that ever to promote your business online. No longer is a website that looks good on a mobile device enough—you must also consider investing in video content, SEO and online ads to make sure you get found by your target customer online. As small business owners, we have challenges everyday including cash […]
What You Need To Do Before Google+ Shuts Down on April 2nd
You can no longer create new Google+ profiles, pages, communities or events. Last December, Google announced their decision to shut down Google+ in April 2019 due to low usage and challenges involved in maintaining the platform. As of April 2nd, your Google+ account, along with any Google+ pages you created, will be deleted. This is sad […]
How to Handle the Latest Google Search Rollout
In September 2015, when Google began using the phrase “Win the moments that matter,” we all knew something big was coming, but we didn’t expect it to be THIS big. Consider that every day 3 billion people have moments that matter to them online – and that presents a gold mine for marketers and small […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How to Use Google+ to Increase Organic Search Traffic
Guest Article Google+ is Integrated with Google Search We’ve all heard Google+ is a ghost town. While strictly speaking this is not true (per Statista.com, as of March 2015 Google+ has more users than Twitter), it’s also not relevant. Google+ has one advantage the other social media platforms lack, and that is the rules for […]
How To Select The Right Social Media Platform For Your Target Market
Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]
How Google My Business Works for Your Small Business
Guest Article Google recently rolled out an upgrade to the Google+ dashboard called Google My Business. Active Google+ users may have noticed this upgrade in the top right hand corner of their Google+ page next to the +Name and before the notifications bell. The icon appears as a small set of nine squares and when […]
How Google+ Transforms Google Search for Small Businesses
Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]
How to Leverage Google+ For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Martin Shervington, @martinsherv. Martin Shervington is the founder and community manager of ‘Plus Your Life!’ and ‘Plus Your Business!’ He spends […]
Who’s on #Smallbizchat in October 2013
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8-9PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]