ENDING SMALL BUSINESS FAILURE
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with BrynneTillman – How to Use LinkedIn to Grow Your Small Business. She is an Amazon bestselling author of The LinkedIn […]
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #Smallbizchat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dana Taylor @EthosGold. Dana is CEO & Chief Strategist of Intelligent Ethos, Inc. which serves businesses ranging $2M-$10M in revenue, […]
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]
There’s nothing better than a warm lead when you’re trying to sell something. One of the best places to generate warm leads is by using LinkedIn. 75% of all professionals in the U.S. have a LinkedIn profile. Even if you aren’t connected to someone, joining LinkedIn groups can help you connect with leads and business […]
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
The best way to promote your business online is through social media platforms. 78% of people trust peer recommendations, whereas only 14% trust ads. Just think about how often you’ve tried something based on someone else telling you that it’s worth checking out. Having a great online presence on the right platforms not only makes […]
Most people know they shouldn’t attempt to take on a mortgage without having some way to pay for it. Yet small business owners do something quite similar every day. How do they do this? Some small business owners focus on running the business before focusing on generating the leads that fund the business. Sure, every […]
Summer is here! Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do. It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I Immediately reach out […]