In branding yourself, you keep an eye out for marketing opportunities to create inbound links to your website or drive traffic. You write guest blog content for other blogs, appear on other people’s podcasts, and participate in blog interviews. But what happens when you take the reins in branding yourself and actually own a thought […]
7 Ways To Promote Your Small Business On The Go Using Social Media
The life of a small business owner can be harried and frenetic: working tirelessly to expand business, meet clients, guide employees, and jump on and off conference calls — and so much more. While social media might seem like an additional task on an ever-growing list, it can be used during the most chaotic times. […]
12 Advanced Twitter Techniques to Grow Your Small Business
Twitter is the perfect marketing tool for a business in start-up or reinvention mode and anyone trying to position themselves as a thought leader in their industry. There are several reasons why Twitter is good for business. You can brand or rebrand yourself quickly. You can use your personal name or a nickname such as […]
Best Practices for Lead Generation in a Small Business
Sponsored Post Are you struggling to figure out how to generate new leads in your business? Well Yahoo! Small Business @ysmallbusiness will be sponsoring a live Tweet Chat with me, @SmallBizLady, on Twitter Thursday June 28th from 3:30-4:30 ET to help you with this challenge. Yahoo! recently launched a free Marketing Dashboard to help SMBs […]
Look Who’s Going to be on #SmallBizChat June 2012
Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @smallbizchat on Twitter and click here for directions on how to join the conversation. June 6 – Entrepreneur Candace Nelson @SprinklesCandac from the Food Network’s Cupcake Wars on How to Expand a Small Business. June 13 – Joel Bush @LeverageBox VP of Business […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
Who’s on #SmallBizChat – February 2012
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. Here are the upcoming guests for February 2012… Feb 1st Retail Pioneer @LizLange How to Be Successful in Business Feb 8th @DeborahShane How to reinvent your Brand Feb 15th @DarnyelleJervey How to Monetize Your Message Feb 22 @Taxmama […]
How to Use Twitter Without Losing Your Mind
Guest Post by Tai Goodwin I love Twitter. Depending on which group I am speaking to, I can’t always say that too loudly. There are some crowds that get it. There are other rooms, many of them filled with small business owners and solopreneurs who don’t get it — yet. LinkedIn makes sense. Facebook is […]
How to Get Started on Twitter
Using Twitter is a great way to start building your online brand. If you can send a text message, you can tweet. You can only communicate using 140 characters on Twitter, but if you want people to Retweet (RT) or share your content, you should cut your tweets down to 125 characters. Here a few […]
The Difference Between a Jobbie, a Job-business and a Bona-fide Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carol Roth about a jobbie, a job-business or a bona-fide business? @CarolJSRoth Carol helps businesses grow and make more money. She’s a deal maker & business strategist to corporations, small businesses & entrepreneurs who has raised $1 billion in capial, $750mm in M&A deals.