You’ve invested in a website. You’ve got a logo, great photos, an About page, and maybe even a few testimonials. You post on social media and send people to your site. But there’s one problem: nobody is buying, or at least not enough people are buying. Here’s the issue. Traffic does not automatically turn into […]
How to Improve Your Site’s User Experience and Boost Conversions
Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]
How to Write Web Copy That Sells
From time to time as Smallbizlady, I conduct interviews with small business experts that could benefit my audience. This is excerpted from my #smallbizchat interview with Monica Day @monicaaday about writing web copy that sells. Monica Day is a full-time direct mail copywriter. She primarily writes for clients who have information products in the financial, travel, and self-improvement industries. Monica […]