Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]
How to Reap Big Benefits from Email Marketing
Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]
Gear Up Your Small Business Marketing for 2017
The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]
How to Plan a Successful Move to Office 365
Cloud 365 is a major transitioning step for a small business in moving from a land-based to a cloud-based system. This allows all the workers in an office continuous access to data, apps, and tools. The deciding advantages of migrating to a cloud system like Office 365 include: Free integration to other Microsoft techs tools […]
10 Things to Do in Your Business Before 2016
It’s December, and often that means people start mentally shutting down, waiting on Christmas to get here. But you’re an entrepreneur, and there’s no such thing as taking time off! Use December as your planning month. Jump on this right now so that you can set the course for what’s going to happen in your […]
5 Ways to Run Your Business on the Cheap
When you first start out in business every entrepreneur has two things: limited time and limited resources. So when you are bootstrapping your business, every dollar counts. We’re all looking for ways to cut costs and maximize results for our businesses without breaking our budgets. The key to saving money is being creative and disciplined. […]
SmallBizLady’s Summer Reading List 2015: 11 Must-Read Books to Grow Your Business
It’s just about summertime, and vacation is fast approaching with the kids just about out of school. There’s no time I enjoy reading a good book — business or otherwise, than in the summer. I love that I can bone up on how to run my business under the shade of a tree in my […]
How to Market Your Crowdfunding Campaign
It’s no surprise that small business owners are using crowdfunding to raise capital for business ventures or startup projects, especially at a time when bank loans are not easily available to small businesses, and lines of credit are also hard to come by. But if you’re considering crowdfunding, make sure you spend plenty of time […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
4 Tips for Listening to Your Audience Online
One of the first pieces of advice you’ll find about using social media for your small business is to “listen to your audience“. By creating a listening strategy you’ll find out what conversations are happening among your customers (or potential customers), before you dive in and try to become part of the conversation and ultimately […]
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