Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]
The SmallBizChat Podcast: Becoming a Celebrity CEO with Ramon Ray – Ep. 026
Raymon Ray is an author, journalist, speaker, and business thought leader who has had his market insights featured in publications such as The New York Times, The Wall Street Journal, and Inc Magazine. He has produced events such as Small Biz Big Things with Seth Godin, Small Business Summit and Small Business Influencer Awards, and […]
Best of #Smallbizchat Interviews for 2019
For the last 10 + years, every week as SmallBizLady, I’ve conducted interviews with experts on my Twitter talk show #SmallBizChat. The shows take place Wednesdays on Twitter from 8-9 pm ET. This post is from some of my favorite interviews that I’ve done this year. We tackled topics including effective use of video, scaling […]
Best of the Blog 2019
2019 was the 9th anniversary of the start of this blog. The mission of my work is to end small business failure. The nature of business marketing has changed significantly in the last few years. This year, I strategically spent time helping you, my readers, get your arms around the new rules of small business […]
The SmallBizChat Podcast: What Does Christmas Mean to Me – 025
Merry Christmas! I am thinking of you all today and wishing you peace through this holiday season as you embrace all that it represents. Christmas is a time to celebrate, rest, reflect, extend gratitude, and hold your family close. For many of us, our families are the motivation for our professional dedication, so this season, […]
Best of the Guests 2019
We’re one of a few blogs that invite guest bloggers weekly to share valuable content with our audience. I decided to handpick ten of the best articles submitted this year. I consider these articles to be super useful for small business owners. This list can be a resource for you who want to make great improvements […]
The SmallBizChat Podcast: How to ROCK Your Next Trade Show with Dianna Geairn – Ep. 008
Dianna Geairn, aka The Irreverent Sales Girl, is the founder of Trade Show Makeover, a company that helps clients with generating business leads from the trade show floor. Her company has been featured in media publications like Forbes, Entrepreneur Magazine, and SellingPower. She is the host of the Youtube video series, The SellOut Show, where […]
December 2019 #SmallBizChat: How to Improve Your Customer Experience in 2020, How to Start an Affiliate Marketing Program, And Tax Planning Moves Before 2020
Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page. This is excerpted from my recent December 2019 #SmallBizChat LIVE interview with […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
15 Ways to Engage an Influencer Brand
Do you want to connect with influencers in your industry? Most small businesses do because a positive mention can make or break a new product launch. There are all kinds of influencers. And there are different influencers for different platforms. For example, I have a huge following on my blog and on Twitter and LinkedIn. […]