Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk. Always add value. The moment a subscriber opts into your email list is when they are most interested […]
How To Improve SEO On WordPress?
We started with one assumption while preparing this list of SEO strategies: you’re busy. So, these are approaches that you can use right now (long-term commitment is not required). Of course, there are many more techniques, but this is a beautiful place to start. Remember, you don’t have to utilize all of these (though you […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
Developing A Marketing Strategy – 4 Critical Steps for Success: Part I
It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]
The SmallBizChat Podcast: Ultimate Performance and Productivity with Joseph McClendon III
Joseph McClendon III is a doctor of neuropsychology and an ultimate performance specialist. He taught at the University of California, Los Angeles for seven years and has lectured at Harvard University and many Fortune 500 companies in the US and around the world. Joseph has been working with best-selling author, Tony Robbins, since 1986 […]
9 Essentials to Create a Winning Business Plan
There is truth in the old adage, “if you fail to plan, then you plan to fail.” This is no different for your business. If you don’t have a formal business plan for your scale-up business, then now is a good time to look at what you need to include to help you create the […]
6 Tips on How to Build a Successful Brand on Amazon
If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products. For those new to the Amazon platform, it can be […]
The SmallBizChat Podcast: Getting Started in the CBD Industry with Kayla Fioravanti
Kayla Fioravanti is an award-winning author, aromatherapist, and leading expert in the natural cosmetics industry with over 20 years of experience as a cosmetic formulator. Inspired by her deep passion for aromatherapy and natural personal care products, she co-founded Essential Wholesale in 1998—starting in her kitchen and growing into a multi-million dollar business. Since 2017, […]
Content Marketing Ideas for Small Businesses
Understanding Content Marketing So, you have created the product that everybody wants. Great! But now what? Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]
12 Things You Should Know Before Starting Your Own Small Business
I’ve been in business for more than 20 years and every so often, I think back on what life was like as a young business owner. Of course, it’s important not to dwell on the past and be forward-thinking, but you can learn from the wrong turns you made in the past. Additionally, I can […]