In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and […]
10 Essential Metrics to Consider Before Expanding Your Small Business
Expanding a small business is an exciting prospect, but it’s also a significant undertaking that requires careful planning and analysis. Making the leap too soon or without the right information can lead to costly mistakes. Before you decide to expand your business, it’s crucial to assess a variety of key metrics that will give you […]
The SmallBizChat Podcast: I Have Evidence with Melinda Emerson
In this episode, Melinda Emerson shares her personal story about dealing with home disasters, including experiences with insurance, Servpro, and moving her office. Melinda recounts a gas leak incident, highlighting a neighbor’s alert and the troubleshooting process. She reflects on the gas leak source and other recent incidents and their impact on her perspectives. The […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look […]
August 2024 #SmallBizChat: How to Create Great Videos and Build a Strong Brand
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
Design a Daily LinkedIn Prospecting Process
Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]
The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay
In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key […]
How to Handle Your Afternoon Slump in Your Small Business
Managing and taking strategic breaks is essential for business owners to combat the natural dip in energy often experienced around 3 PM. This afternoon slump is a common phenomenon due to the body’s circadian rhythm, which signals a decrease in alertness and energy levels. Here’s how business owners can effectively manage this period and maintain […]
The SmallBizChat Podcast: How to Have a Successful Exit with Maggie Lord
In this episode, Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation. The episode includes a segment from the sponsor, SmallBizLady Academy. Maggie also covers the importance of confidentiality […]