If you’ve built a successful business and people are starting to ask, “Can I open one of these where I live?” you’re in a powerful position. You’ve proven your concept. You’ve built demand. And now you’re staring at the next big question: How do I scale this business the right way? For many business owners, […]
The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]