Testimonials are the lifeblood of a small business. In fact, 86 percent of consumers read reviews for a local business, and 57 percent of consumers will only use a business if it has 4+ stars. When I first started out as a mortgage broker, I thought that if I was patient and delivered exceptional customer […]
How to Sell on Facebook Free: Set Up Your Own Shop
You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]
How to Be a Successful Mompreneur in Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ronda Jackson, @designsby_decor. Ronda Jackson, Founder and Chief Workplace Stylist of Decor Interior Design, Inc., is a true American success […]
5 Ways to Make Your Next Exit Interview Count
Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]
Who’s on #Smallbizchat April 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
Advertise Your Business on Facebook: Boost Revenue and Reach
If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]
How to Lead with Work-Life Balance
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donnie Hutchinson, @Donnie_Hutch. Donnie is the leading first responder work-life balance speaker and eLearning coach teaching firefighters, police, EMTs, and […]
10 Ways to Increase Customer Retention to Scale Your Business
A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]
Bumble Bizz Offers New Contest for Women Looking for Investment
Only around 2% of venture capital goes to women, an even smaller fraction goes to women of color, and now some top women in business want to do something about this. Global sports ICON Serena Williams has signed on as an investor in the Bumble Fund, established by Bumble, the dating, friend-finding and business networking app […]
3 Reasons You Should Be Selling on Facebook
Why should you be selling your products through Facebook? Well, you’re on Facebook. Your kids, your significant other and even your parents are on Facebook. The same goes for your friends, including the one that tracked you down from grade school. Your work connections are there, and so are…your customers! Yes, there are 2.27 billion […]
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