Every Friday, I answer questions on my blog in a segment called Ask Small Biz Lady and will post video answers to frequent small business questions.  This week, we are taking on the question How Can I Take My Small Business to the Next Level?

Check out this video for the answer

Develop a specialty niche:  Look at your business and see if there’s a niche market that you can specialize in; i.e. if you are a graphic designer how about specializing in developing educational materials?

Develop signature content: Blogs, special reports, a niche website for your specialty niche market. Demonstrate your expertise and knowledge to your target customer.

Build a team:  It’s hard to sell your skills as an army of one. That’s too much risk for a large or corporate customer.  Build strategic alliances and develop partnerships with competitors to secure larger pieces of business.    50% is better than waiting for your phone to ring.

If you have a question for Melinda Emerson, Small Biz Lady, I’m always here as a resource.

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