Whole Foods is perceived as the “Holy Grail” in the natural foods business. But the chain had exceptional high quality standards for suppliers of organic and natural food products and a very picky and affluent customers base. Being in Whole Foods Is the big time, but can slow growth, even if your brand and products have significant distribution. Whole Foods also cut prices last year to make it cheaper to shop there, now is making it more expensive for suppliers to get their products onto shelves.  There are many paths to getting your product into our stores.

Here’s an infographic from advice on getting your product into whole foods from https://www.IdeaBuyer.com: