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You are here: Home / How to Start / A 12-Month Plan for Starting a Business in 2015

A 12-Month Plan for Starting a Business in 2015

January 19, 2015 By Melinda Emerson 1 Comment

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monthStarting a business takes time, and that’s something newbie entrepreneurs don’t realize. In fact, in my newly updated book, Become Your Own Boss in 12 Months, I give you a full year to get everything lined up in your new business endeavor so you’re set up for success. Here, let’s develop an easy plan so that every month of 2015 you’re focusing on something for your new business.

January: Create Your Life Plan

With the fresh start of a new year, you’ve got nothing but possibilities in front of you. It’s the ideal time to establish what you want to accomplish in the coming months with your new business — or, if you’re already operating, what you want to do even better this year, through your life plan. Decide what you want your business to look like, in terms of whether it’s just you or you have staff, whether you’ll work from home, and whether it’ll be a lifestyle business or something bigger.

February: Figure Out Your Finances

Starting a business can be expensive. Not only will you have business expenses, but you’ll also need to pay your personal bills until profits start rolling in. This month, set your sights on how you’ll cover the first year of expenses. Savings? Loan? Line of credit? Friends and family? Crowdfunding?

March: Do Your Skills Assessment

Now you get into the nitty gritty of operations. Dive into your market and find out everything there is to know about it running a business like yours. Get to know your competitors. Figure out What skills you have and what skills your need to run your business. Determine what will make your business unique and appealing.

April: Find Your Niche

This month is all about you moving away from having a general audience and moving toward having a very specific niche customer to market to. You’ll spend more time getting to know your customers here. What are they looking for? How can you fill a gap in the market?

May: Put Together a Business Plan

With everything you’ve learned in the past few months, draft a business plan that you can refer back to when you need guidance on what your company stands for, and what its objectives are.  You’ll also need to solidify your financing plan now, and if you want to give crowdfunding a try, now’s the time.

June: Perfect Your Product

With the research you’ve done on your market, you should be able to make some tweaks to ensure that your product will be relevant in the marketplace. For your launch, keep your offerings relatively simple; you can always add new product lines later.

July: Get Your Marketing On

Even if you haven’t launched your business yet, it’s the perfect time to start your marketing. First, get your website together. Make sure it appeals to your target customer. Then set up your social media profiles and start building relationships online.

August: Find Your Space

If you need somewhere to work this month start shopping for real estate. You can look into co-working spaces, as needed space such as Regus, traditional office space or retail location. Find affordable space that, if you need it, attracts foot traffic. Stock up on inventory and office supplies so that you have everything you need to be successful, as well as software to make sure you can accept any form of payment.

September: Create Processes and Procedures

Delegation is going to be key to your long-term success. The more you’ve got nailed down before you launch, the easier it’ll be. To that end, create processes by writing down everything you do so that anyone else can read step-by-step instructions and be successful accomplishing a task.

October: Build Your Team

You’re going to need help in your new business endeavor, so look at your options: freelancers, staffing agency, interns, part-time, and full-time employees. Hire in the areas of your business where you can use the most assistance so that you can focus on running the company. Start by hiring one person at a time, then invest plenty of time in training them.

November: Set Up Systems for Customer Support

Customer service will be the lifeblood of your business, so dedicate this month to it. Train your staff on customer service on protocols for handling sales, returns, and even complaints. Find customer relationship management software that will make it easy to manage customer data for your team. Build a document of processes to make training a breeze.

December: Ready to Roll?

You’ve had plenty of time to prep everything, so you should be ready. But spend time reviewing all your hard work and taking care of any outstanding tasks before you officially launch your new business. When you do launch, make sure to make a splash by leveraging PR and social marketing along with a great kickoff event to tell the world you are open for business.

Yes, this is a lot of work, but with my step-by-step guide in Become Your Own Boss in 12 Months, 2nd Edition just made the task a whole lot easier. The world is still waiting on a better mousetrap. You can do it, and I’m here to help.

“Month” courtesy of arztsamui / www.freedigitalphotos.net

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Filed Under: How to Start Tagged With: small business success tips, start a business, starting a business

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. Edvin Löfgren says

    January 23, 2015 at 7:46 am

    Great guide, thank you.
    Starting is certainly one of the hardest parts when starting a business, at least it was for me.
    I had no idea where to start and what action to take. I had all the time I needed but I just had no idea what to do. What got me going was that I found mentors with results I was looking for and training suited for my needs. What I got from that is pretty much what you summed up here, a plan.
    From personal experience I would recommend to anyone wanting to start a business, find training, make a plan, follow people with the results that you are looking for and never ever give up.

    Edvin

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