Every Friday, I answer questions on my blog in this Ask Small Biz Lady segment, posting video answers to frequent small business questions.

This week, we are tackling the question: How Can I Get Started Blogging?

Determine who you want to talk to:  It is important to speak to the same customer every time you write on your blog. The most successful blogs are focused on a niche market.

Develop signature content: Develop a system and theory that is unique to your industry. The goal of blogging is to position you as a thought leader.

Develop a list of 25 or more blog topics: Start writing your content at least three months before launching the blog. Give yourself a way to build up your archive of great blog posts.

If you have a question for Melinda Emerson, Small Biz Lady, I’m always here as a resource.

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