In today’s episode, Jim shares his expertise on digital marketing strategies and the things you need to understand before spending money on online ads. He shares tips on setting up a Google Ads account and explains how to use Facebook advertising. He reveals how the context of keywords changes based on location, time of the search, and other factors. He discusses what you should include in online ads and what you need to avoid on your landing page. He also shares what you need to think about when setting a budget for online advertising and tips for anyone trying online ads for the first time.
“Paid ads can be like the rocket fuel that really gets your ship off the ground that can launch you stratospheric if you get it right.” – Jim Banks
Listen to the podcast below:
This week on SmallBizChat Podcast:
- What you need to know before spending money on online ads
- Tips on setting up your Google Ads account and Facebook advertising
- How the context of a keyword changes due to various factors
- What to include in your online ads to encourage people to buy from you
- Things to avoid for your landing page experience
- The three golden rules for getting reviews
- What you need to think about when creating a pricing structure
- Should you do your own Facebook ads or hire an agency
- Choosing a budget when getting started with online marketing
- Jim’s best advice for anyone trying online ads for the first time
Resources Mentioned:
Connect with Jim Banks:
- Spades Media
- Spades Media on LinkedIn
- Spades Media on Instagram
- Spades Media on Facebook
- Spades Media on Twitter
- Jim Banks on LinkedIn
- Jim Banks on Twitter
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