In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps. The conversation shifts to old school marketing tips, where practical advice and best business book recommendations are shared. The episode wraps up having provided valuable resources for small business owners looking to enhance their strategies and knowledge.
Leticia Crippen is an award-winning creative strategist and video producer. As CEO at Touch Management, LLC, she had more than 20 years of experience producing and directing programming for television, streaming platforms, and corporate conferences. Letitia also works with business owners to craft relevant content creation strategies for sales and marketing efforts. She is committed to developing the next generation of storytellers and media leaders. Letitia leads digital ministry volunteers, teaches community access media courses, and mentors marketing and film students. For more information: www.touchmgmt.com
After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing, Reid Holmes had an epiphany, we’re being interrupted more often in more places than ever – companies are wasting billions chasing transactions – leaving consumers saturated with messaging while creating brand indifference and higher price sensitivity to the very products being promoted. Branding in the digital era is about proving you care. Whether you’re a B2C or B2B marketer, everything today must be B2H. We’re all human. Reid has a plan to help you live your values so you can attract, engage and keep like-minded consumers via what Reid calls “Reverse Targeting.” He’s the author of the new book, “Appreciated Branding. For more information: www.appreciatedbranding.com
Listen to the podcast below:
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Podcasts Mentioned:
- SmallBizChat Podcast with Melinda Emerson
- How I Built This with Guy Raz
- Hidden Brain by NPR
Apps Mentioned:
Old School Marketing Tips:
- Don’t tell people how good you are – tell them how good you can make them.
- Use word of mouth connections. Tell anyone who will listen about your business.
- Pick up the phone and make a call.
Books Mentioned:
- The Year of Yes by Shonda Rhimes
- Bossypants by Tina Fey
- The Virgin Way by Richard Branson
- 10 X is Easier than 2 X by Dan Sullivan
Connect with Leticia Crippen:
- Website: https://www.touchmgmt.com
- Instagram: https://www.instagram.com/touchmanagement
- Facebook: https://facebook.com/touchmgmt
- LinkedIn: https://www.linkedin.com/company/touchmgmt
Connect with Reid Holmes
- Website: https://www.appreciatedbranding.com
- LinkedIn: https://www.linkedin.com/in/reidholmes
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