The SmallBizChat Podcast: How to Dominate the Market with Lethia Owens

Melinda Emerson

5 years ago

The SmallBizChat Podcast: How to Dominate the Market with Lethia Owens

Lethia Owens is the best-selling author of Your Brand Influence: The Art and Science of Building an Influential Personal Brand and one of the top brand gurus in the world. She is a CEO in the technology sector, has launched multiple startups, and is the founder of Game Changers International. Additionally, Lethia is a professional and executive coach and an internationally-acclaimed public speaker who has had her insights featured on FOX, CBS, and NBC.

Lethia joins me today to share her insights on how to approach online marketing effectively. She shares current trends in the online marketing space and the importance of knowing and narrowing in on your “sliver” of the market. She explains what ‘proximity marketing’ is and why optimizing your content for voice as well as SEO is critical to your marketing strategy. Lethia also highlights how to be truly visible to your target market and why it is crucial to meet a need that is more specific than just saving customers time and money.

“Online marketing really is a stream; it’s not an inbox like your email.” – Lethia Owens

Listen to the podcast below:

Here’s what you’ll learn in this episode:

What it means to dominate your market
What Lethia loves about online marketing, and some of the current trends
The importance of finding your niche in the market and how it relates to visibility
Insight into Lethia’s professional strategy that led her to be ranked as one of the top brand gurus in the world
What proximity marketing is, how it changes the game and the power of micro-marketing moments
How to differentiate yourself in the marketplace and truly address your consumers’ needs
Why you need to optimize your content for voice, not just SEO
How often you should communicate with your target market and why
How many times you have to get in front of your audience for them to pay attention
Where many businesses fail when it comes to their online marketing
Why you shouldn’t overlook the fax machine as a marketing tool