In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key metrics for measuring sales performance. He concludes with his best business advice, followed by closing remarks.
Valdez Lasartemay is a lifelong sales professional with over three decades selling everything from shoes to securities. He began selling at 10 years of age, going door to door selling subscriptions to the San Francisco Chronicle. These days a business consultant focused on business development and helping small business owners learn effective sales strategies and techniques, emphasizing servant leadership. His new book, Marketing 4 Salespeople: How Servant Leadership Attracts Clients and Increases Sales. For more information: www.Marketing4Salespeople.com
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This week on SmallBizChat Podcast:
- Building strong relationships and understanding client needs are crucial for optimizing sales opportunities.
- Personal branding and showcasing unique value help small business owners stand out in a competitive market.
- Leveraging social proof and client success stories on social media platforms like LinkedIn can significantly enhance sales performance.
Resources Mentioned:
Online Courses: https://smallbizladyuniversity.com/academy
Connect with Valdez Lasartemay:
- Website: https://marketing4salespeople.com
- Facebook: https://www.facebook.com/SalesSocrates
- Instagram: https://www.instagram.com/vlasartemay
- Twitter: https://twitter.com/VLasartemay
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