The SmallBizChat Podcast: Pricing Tips and Other Strategies for Service-Based Businesses with Bridget Brown

Melinda Emerson

2 years ago

The SmallBizChat Podcast: Pricing Tips and Other Strategies for Service-Based Businesses with Bridget Brown

Bridget Brown is the Owner and Lead Web Developer of Pages and Post, a digital design agency based in Alabama. Bridget—a mechanical engineer by profession—served in the energy and aerospace industry before founding Pages and Post. She served as an engineer for the Southern Company and as a staff engineer and flight controller for the United Space Alliance. Bridget graduated with a Bachelor’s degree in Mechanical Engineering from the University of Mississippi and completed her Master of Business Administration at the University of Houston-Clear Lake.

Bridget joins us today to discuss her strategies for running her service-based company. She shares how she combined her technical and creative skills to build her business and divulges the tactics she uses to attract customers for Pages & Posts. She explains how the COVID-19 pandemic increased the demand for Pages & Posts’ digital marketing services. Bridget also offers advice for hiring employees at the right time and reveals how she overcame pricing challenges early in her business.

“Pricing can be tricky for a service-based business. To overcome that, I looked at my competitors and ensured I was up-to-date with them.” – Bridget Brown

Listen to the podcast below:

This week on SmallBizChat Podcast:

What inspired Bridget to start her business
The services Pages & Posts offers and the ideal customers they work with
The lost art of word-of-mouth marketing
Developing a pricing strategy and the struggles Bridget faced in the early stages of her business
The pandemic’s impact on her business
The Verizon Small Business Digital Ready program
Bridget’s advice for hiring employees