As a digital marketer, it is common for you to come across various myths related to the dos and don’ts of social media marketing. Many people are in the dark about online marketing and the actual truth could effect to the success of an online campaign. There’s a lot of hype surrounding SEO and SEM. Unless such myths are destroyed, a small business cannot enjoy success.
Let’s check out some of the myths that digital marketers encounter –
Myth 1: SEO Is A One Time Process
Many businesses allocate a certain budget for SEO strategies for a quarter. Then they don’t replicate or invest any budget for the subsequent quarters. Why?
The simple reason is they believe SEO is a one-time thing to get your keywords correct and write the static pages of the website. But this is a flawed plan, as just like any other channel, it needs normal maintenance. You should invest monthly in SEO for your website if you are using this strategy. There are various cycles of re-strategizing and testing involved, and through this process, reasons to decrease or increase your SEO budget will emerge. Search algorithms are dynamic, and they change all the time. So, content strategies and SEO must be renewed regularly to ensure that they are effective.
Myth 2: Updating Content Often Enough
Some digital marketers believe the myth that once the website is built and has some interesting content, then they are ready to go. But this is just the beginning. A site must have compelling content that is regularly updated. Business owners must ensure that there is a stream of relevant content. It helps in ranking the website higher on search engines, and it sends a positive message to your target audience about your brand.
Myth 3: Tracking Results of Digital Marketing Is Difficult
With the emergence of new DIY resources such as Google Analytics and other software to track leads, this myth has lost its significance. The world of digital marketing is changing, and so are the tools and techniques used to track leads and actual sales. By combining offline and online marketing transactions, businesses can get detailed information on the overall effect of digital marketing strategies.
Myth 4: All You Need Is Digital Marketing
Some digital marketers feel that online marketing strategies are all they need often and ignore the other forms of marketing. However, it is essential to view your online efforts as just one of the parts of your marketing plan, email and direct mail are still quite effective. Digital and traditional marketing activities must be given equal importance.
Myth 5: Negative Comments Are Bad For Business
Negative comments and feedback must be seen as opportunities rather than as roadblocks. All legitimate customer concerns related to the services and products of the business must be addressed head-on. Online marketers must make use of these issues to learn, improve and get other customers to write rave reviews.
Myth 6: Closing A Sale Is Easier Than Creating New Demand
Frankly, this myth is partly true. If a customer wants to purchase from a business, an interactive online marketing campaign must convert to sales. Now after the sale is closed, the online efforts employed will only create new demand if the customer shares and publicizes the details of the business on social media. If you give them an excellent customer experience that will increase the likelihood ofa referral or social media mention.
Myth 7: Success Of Digital Marketing Is Based On Huge Web Traffic
The success of marketing efforts doesn’t depend on whether or not the website gets thousands of clicks each day. Instead, it depends on the quality rather than the quantity of clicks. If a business has a user-friendly site, great ads, and personalized content; then it has a high chance of converting visitors into customers. The overall quality and user experience of the website will speak for itself when right audiences come to the site.
Myth 8: Personalization of Messages Is Not Possible
Nowadays, it is possible for firms to create personalization in various ways which were not possible before. Using digital ads, such as Facebook ads, businesses can attract specific, targeted customers. Advanced software and tools can be used to create ads that are relevant to people who view them.
Myth 9: Avoid Digital Marketing Strategies Your Competitors Aren’t Using
A common mistake digital marketers make is that they don’t take the steps necessary to get ahead of their competitors online. Just because a competitor is not trying to be in the game, it doesn’t mean that your firm should do the same.
Myth 10: Not Interesting Enough To Create Online Buzz
This is a common myth among small businesses. They feel that their line of work is not impressive enough to create hype and demand online. If a firm provides plumbing services, they might think that no one will read blog posts related to toilets and faucets. What such firms don’t realize is that’s only until their toilet stops working. People want information, and it doesn’t always need to be written blog posts, videos, pictures and podcasts work too.
Small business owners need to avoid paying attention to these myths and find ways to promote their brands better online. It is important to realize that what works for one brand may not work for another and alter online marketing strategies accordingly. With the right strategy and experience, digital marketing can help a small business to grow like never before.
About the Author:
Susan Smith is a writer at iDigic who mostly handles content related to social media marketing and using the social media platform to leverage brand awareness.
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