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30 Blog Ideas That Will Jumpstart Your Content Strategy

If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, I’ve come up with a mega list of idea-generators to get those creative juices flowing for your blog.

  1. How To Posts

This category is a huge one, and the specifics will depend on the industry you’re in. But here are a few specifics:

  1. How to use your product
  2. How to solve your customer’s problem
  3. How to get more out of your product
  1. Industry News

This could keep you in content indefinitely, if you work in an industry that has a lot happening. Set Google Alerts for industry keywords so you’re on top of breaking news.

  1. Regulations and laws passed
  2. New technology
  3. Big players making a splash
  4. Awards or events
  1. Company Info

While not every post should be company or product-centric, it’s always good to throw in some of these to stay connected with your audience.

  1. Press releases
  2. Awards won or honors bestowed
  3. New hires
  4. New products or new product features
  5. Promotions
  6. Interview of a staff member
  1. Product Details

Again, don’t go overboard with posts about your products. Keep them beneficial to readers, and focus less on the features you think make your products great.

  1. Special features
  2. Comparison to similar products
  3. New colors or options released
  4. Reviews of your products from third parties
  1. Your Insight

Your readers like to connect with you as a person, so writing content in your voice and with your opinion always does the job.

  1. Your take on industry trends
  2. Your predictions for the coming year
  3. Behind-the-scenes glimpse at the operations of your company
  1. Other

Read your competitors’ blogs to see what your audience cares about. While you don’t want to copy those posts verbatim, they can give you ideas for posts with a different angle on the same topic. Subscribe to RSS feeds and email newsletters, and always be on the lookout for more blog ideas.

  1. Top 10 lists
  2. Answer frequently asked questions
  3. Case studies of your customers
  4. Research: conduct surveys and share results

Never Run Out of Blog Topics Again

While this list should help you come up with at least a dozen great topics for your business blog, you want to ensure that you get a strategy in place to keep the content flowing.

Start by creating an ideas file. This can be a simple spreadsheet where you write ideas as they come up. Then you can refer to this file later when you’re ready to write. And speaking of writing, consider blocking off a chunk of time to write several posts at once. Then schedule them so you’ve got your content ready to go should your schedule keep you from posting later on.

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