The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who are clicking through your business to help you improve your revenue and contribute to your success.
As each year passes, there are different trends to the conversion rate optimization niche, and learning them can help you drive up your success rates. With 2020 around the corner, here are the latest trends you need to be thinking about.
5 Conversion Rate Optimization Techniques to Try in Your Small Business
1. Put Customers First
This has been a leading trend for several years now, but in 2020, it’s going to be more important than ever. When it comes to the world of business, everybody has access to pretty much the same tools; the only difference is how well you can connect with your customers.
“From your customer service teams to how user-friendly your website is, every decision you make within your business needs to be optimized to give your customers the best experience in order to convince them to convert,” explains Nick Snelling, a business writer at Wrinity and Lastminutewriting.
2. Harness the Power of Metrics
If your business is operating online, you’ll have access to metrics, whether that’s through your own website or store, or through your social media pages. Take note of these metrics and use them to your advantage.
By using them, you can learn more and more about your customers to give you a greater idea of who they are. If you can laser-target your ideal customers, you can improve conversion rate optimization because you’ll be giving them exactly what they want.
3. Use Multiple Website Versions
If you have a diverse target market where you market and sell to different people, creating multiple versions of your website to suit these demographics can be one of the best conversion rate optimization strategies.
For example, if you have a men’s and women’s section in your online clothing store, designing uniquely-themed web pages can help to give your customers a more personalized experience which will make them more likely to buy.
You can break this process down into a ton of different categories, including;
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- Age
- Gender
- Shopping habits
- Geographical location
- Past website activity
- Past Purchases
- Content engagement levels
4. Video Is Key
The video format is rapidly taking over as the number one form of content. Not everybody likes to read written content, and a lot of people simply don’t believe they have the time. You need to make sure you’re producing video content in the next year to maximize the number of people you’re connecting with.
Some studies have shown that a social media video is enough to convince 64 percent of people to buy a product, and Unbounce found that using video content can increase your conversion rates by as much as 80 percent.
“Creating video content doesn’t have to be expensive. Even recording social proof from customers who have purchased from you in the past, behind the scenes footage of your company, or just funny videos of your offices can be more than enough to hook customers. Get creative,” shares Jack Taylor, a conversion manager from Draft Beyond and Researchpapersuk.
5. Be Honest and Reliable
Hand in hand with many of the points we’ve discussed above, customers, now more than ever, are looking for transparent brands that they can trust and rely on. If you watch the media, any brands caught cheating their customers or who lose data after being attacked by hackers always see a drop in their conversion rates.
People need to trust where they are putting their money. Be honest with your customers and be transparent. Let them know what you’re all about and own it. Regarding content to help improve engagement rates, show things like behind the scenes action, case studies of your customers, or even gather user-generated content.
Conversion rate optimization is all about forming a better connection with your customers. When you know who they are, connect with them on a personal level, and build relationships with them, your conversion rates are likely to go up.
