Kayla Fioravanti is an award-winning author, aromatherapist, and leading expert in the natural cosmetics industry with over 20 years of experience as a cosmetic formulator. Inspired by her deep passion for aromatherapy and natural personal care products, she co-founded Essential Wholesale in 1998—starting in her kitchen and growing into a multi-million dollar business. Since 2017, Kayla has been working as the researcher and formulator of all things pertaining to hemp for Ology Essentials, producing high-quality CBD and natural skincare products.
Today, Kayla shares what led her to work in the natural cosmetic industry, what CBD is, and its benefits. She reveals why she chose to produce CBD products and what to know when selecting CBD products for yourself. She shares insights into starting a CBD business, including banking and advertising restrictions. Kayla also shares the common mistakes people make when starting in the industry and why you should consider starting a CBD business.
“Test the waters—if you’ve already got a brand, put one product out and see how that goes.” – Kayla Fioravanti
Listen to the podcast below:
This week on SmallBizChat Podcast:
- How Kayla started in the natural cosmetic industry
- What CBD is, and how it benefits people
- Why Kayla chose to offer CBD products
- What to be aware of when buying CBD products
- What to know if you are looking to build a line of CBD products to sell
- The challenges with banking with a CBD business
- Social media and advertising restrictions associated with CBD
- Common mistakes people make when starting in the CBD industry
- Why you should consider starting a CBD business
- How Kayla manages running a family business
Resources Mentioned:
- Paypal
- Square
- Book: Good to Great by Jim Collins
Connect with Kayla Fioravanti:
- Ology Essentials
- Ology Essentials on Facebook
- Ology Essentials on Instagram
- Ology Essentials on Twitter
- Kayla Fioravanti’s Website
- Kayla Fioravanti on LinkedIn
- Kayla Fioravanti on Facebook
- Kayla Fioravanti on Twitter
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