In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books they’ve encountered.

Joanne Eriaku, Founder and Chief AI Officer at SOAR- The School of AI Readiness where she clarifies AI for and the new realities of business. With a wealth of experience consulting for Global 2000 companies from Nairobi to New York. Joanne is known for her ability to break down complexity into practical, actionable steps, Joanne moves business leaders from a state of vulnerability to preparedness. Her work spans reshaping business functions, unlocking new opportunities, and reimagining entire business models. Through SOAR, Joanne equips you to work with, not against the future so you may indeed SOAR. For more information: https://schoolofaireadiness.com

Yvonne E.L. Silver is CEO of Women & Wisdom Media – for Women Entrepreneurs Seeking to Flourish! She is a Speaker, Author, Entrepreneur, Executive Coach, CPHR, and Emotional Intelligence Consultant – with over 30 years of experience in 8 start-ups. As a radio-show host she is an expert in communications and in sales. She also held Senior Leadership roles in global consulting and the IT/telecommunications sectors. Her passion is helping women re-energize their voice, leverage their presence, and clearly showcase their value – for expansive business growth. For more information: https://YvonneSilver.com

Dr. Robert A. Needham, JD, is a seasoned executive with more than over 35 years as a business and franchise executive and President, Collaborative Franchise Systems, LLC He is often called-on as an expert in business, franchising, forensic analysis, and technology. He has been a franchisor in franchise consulting, nutrition and fitness, mobile food truck, and gourmet dog food. He has advised in more than 90 different franchise segments and hundreds of brands within the industry. Currently, he focuses on service based franchises with high return of investment potential. For more information: https://collaborativefranchisesystems.com

Listen to the podcast below:

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Podcasts Mentioned:

• Cautionary Tales with Tim Harford
• SmallBizChat Podcast with Melinda Emerson
• The Joe Rogan Experience with Joe Rogan

Apps Mentioned:

• MindValley
• Zoom
• Canva

Old School Marketing Tips:

• Don’t use technology. Use a yellow pad. Write it down.
• Take care of the customer. It’s really all about them.
• Referrals. But asking for referrals is a science. So wait until your customer is having a peak experience. That’s the time to ask them, you know, who else do you know?

Books Mentioned:

• Value Proposition Design by Alexander Osterwalder , Yves Pigneur , et al.
• Attracting the Perfect Customer, the Power of Strategic Synchronicity by Stacey Hall and Jan Brogniez
• Following the Puzzle of Owning a Franchise by Dr. Robert Needham
• 10 X is Easier than 2 X by Dan Sullivan

Connect with Joanne Eriaku:

• Website: https://schoolofaireadiness.com
• LinkedIn: https://www.linkedin.com/in/joanneeriaku

Connect with Yvonne E.L. Silver:

• Website: https://yvonnesilver.com
• LinkedIn: https://www.linkedin.com/in/yvonnesilver
• Facebook: https://www.facebook.com/yvonne.silver33
• Instagram: https://www.instagram.com/yvonneelsilver

Connect with Dr. Robert A. Needham:

• Website: https://collaborativefranchisesystems.com
• LinkedIn: https://www.linkedin.com/in/drrobertaneedham
• Youtube: https://www.youtube.com/channel/UCZ_X2jhbiYmKYNxml8efNwg

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