Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works (2nd Edition) By Melinda F. Emerson
– From America’s #1 Small Business Expert, @SmallBizLady who Forbes named their #1 woman for entrepreneurs to follow on Twitter
“Melinda Emerson provides a complete—and breezy—road map to make your transition from corporate to small business ownership. Become Your Own Boss in 12 Months is a must-read if you’re thinking of launching a business of your own.” —Jean Chatzky Bestselling Author of Money 911 and Financial Editor, NBC Today
The nature of business has changed altogether since 2008. That’s when America’s #1 Small Business Expert Melinda F. Emerson, founder and president of the Quintessence Group, creator of Huffington Post syndicated blog www.succeedasyourownboss.com, international speaker and bestselling author, wrote the first edition of, Become Your Own Boss in 12 Months: A Month-by Month Guide to a Business That Works.
In today’s fast paced world, business owners have less time to hit it big with their niche target customer, there is more and more global competition, mobile web marketing is growing everyday, and the omnipotent online marketplace continues to dominate. It’s a lot to deal with and there is slim margin for error.
“Regardless of how technology has changed the way businesses operate and engage with customers, one thing is the same – the world is still waiting on a better mousetrap,” says Emerson. “If you build something unique and special that solves a business problem, the world will beat a path to your door.”
The twelve-month timeline in Become Your Own Boss in 12 Months is ideal; it’s not meant to be restrictive. If you have strong financial reserves and exceptional credit you might fly through this book and start your business in six months or less. As small businesses typically take twelve to eighteen months to break even and three years to generate any profits, year four is when a business blossoms into a self-sustaining entity. It will take every bit of enthusiasm and energy you have to grow your business into a viable enterprise with a powerful social media brand.
“The best way to help entrepreneurs – those starting and established – is to provide a step-by-step proven method with the mindset of ‘solution thinking,’ explains Emerson. “When you are a start-up business, two things can quickly take down your company – lack of planning and lack of experience. Become Your Own Boss In 12 Months makes you aware of the common mistakes that can trap a start-up entrepreneur and get you on a realistic trajectory to unprecedented success in your business.”
Along with clear steps and readily adaptable fundamentals, in its second edition, Become Your Own Boss in 12 Months includes key additional areas, such as the power of social media and how to maximize all contacts. It also explains the value of crowd funding and for the established business owner – how to reinvent/rebrand your business by leveraging social media.
Loaded with practical experience and examples, Become Your Own Boss in 12 Months, helps small business owners gain priceless insight into:
- The Emerson Planning System which includes: a Life Plan, a strong Financial Plan, your Business Concept, a Marketing Plan, a realistic Business Plan and Launch While Working
- The real reasons small businesses fail – they may not be what you think!
- What it takes to become a social media ninja
- The three-legged stool approach to social media marketing
- What a small business owner can do to make sure their crowd funding campaign is successful
- How to find the money to start your dream business
- Five businesses to start for under $500
- How to become a brand in demand
- How to get 300K followers on Twitter
“Much of what happens in a new business surprises the entrepreneur and demands resilience,” adds Emerson. “The successful businessperson minimizes surprises, so that he or she can focus on adapting to a manageable number of situations.”
Emerson is providing some great free gifts for anyone who purchases her book before Saturday, Jan. 10th, 2015 www.succeedasyourownboss.com/giftoffer including a free coaching call, her ebooks How To Become a Social Media Ninja, How to Write a Business Plan, and her audio course How to Become a Twitter Ninja.
Melinda F. Emerson, known as SmallBizLady, is America’s #1 Small Business Expert. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She has been a thriving entrepreneur for nearly 16 years and is an internationally known keynote speaker. Melinda’s online small business advice is widely read, reaching more than 3 million entrepreneurs each week. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. In addition to being a regular columnist for the New York Times, she is frequently quoted by other media organizations, including The Wall Street Journal, Fortune, MSNBC and Fox News. She is the publisher of her resource blog, www.succeedasyourownboss.com, which is syndicated by the Huffington Post. She is also a regular contributor to Essence magazine and the lead instructor for the Black Enterprise Small Business University.
REVIEW COPIES AVAILABLE UPON REQUEST
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