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You are here: Home / Cash Flow & Finance / How Do You Make Business Decisions?

How Do You Make Business Decisions?

September 6, 2010 By Melinda Emerson 10 Comments

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It’s great to have a nice website, a regular sales process and glossy business cards for your small business. All of these things steer sales, and sales is the engine that drives business. You must look credible in order for a corporation to do business with you, and you must have relationships to make a sale, and people must know where to reach you so business cards are important–but before you make any decisions in your business–you need up-to-date financial information about how your business is doing under the hood. 

By the 15th of every month, you should have three financial statements which should include a balance sheet, income statement, and a statement of cash flow. These statements will outline the previous month activity including what sales were made, who has paid you and who you owe, and how much cash you have on hand to make it through the next month.

Once you put a process in place to generate monthly financial statements (such as hiring a bookkeeper to reconcile your accounts monthly and generate the statements), get into the habit of referring back to your financial statements and annual budget for information. Do not make business decisions based on what the account balance is online. Also, do not make decisions based on what you want or think you need for your business. Ask yourself or your staff WHY three times before making any purchases. 

Always refer back to your budget and see what it says you have planned to spend, before committing to purchasing equipment, hire consultants or plan on attending any conferences.  Also never purchase a booth at a trade show the first year you plan to attend–walk the show the first year. Talk to the other vendors about whether they got their money’s worth.  It costs a lot of money to attend conferences–be sure it’s the right place to engage your niche target customer.  Here are four financial tips to keep in mind in your small business.

  1. Use a budget–Manage your business with an annual budget. In October, start working on the budget for the following year.
  2. Monitoring profit margins–It’s fine to know your gross revenues, but in the end, it’s really all about the profits you keep.  In every sale, know how much money is for you.
  3. Understanding the cash position daily–Cash is king. A business with contracts and no cash will soon be out of business.
  4. Know your numbers by the 15th of every month–Do not wait until tax time to deal with your financial statements.  Have them complied monthly, so that you can know where you stand as a business.

 What other financial tips should small business owners keep in mind? Add a comment below.

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. She has been featured on NBC Nightly News, the Tavis Smiley Radio Show, in the Wall Street Journal, Entrepreneur and Black Enterprise Magazine. She hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs and publishes a resource blog www.succeedasyourownboss.com  Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010) 

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Filed Under: Cash Flow & Finance, My Recommendations Tagged With: business planning, financial tips, small business, smallbizlady

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. Business News says

    September 6, 2010 at 7:00 am

    Tell them in your ad “You are making a smart decision for subscribing”. Business News

    Reply
  2. Jayme Soulati says

    September 7, 2010 at 8:39 am

    While the 15th of the month is an important date for we small biz owners, what’s even more important is to trust the CPA/accountant helping with the books, taxes and financial reports.

    Having just experienced an audit during which my CPA of four years hung me out to dry, I counsel business owners to trust instincts and have the confidence to know when it’s time to make a change.

    While change is always a hassle, it comes with gifts…eventually!
    .-= Jayme Soulati´s last blog ..Freedom of Expression =-.

    Reply
  3. Ivan says

    September 7, 2010 at 8:47 am

    I’d second what Jayme and say that the fees you pay to a CPA are the best bit of business I’ve done. They clawed back taxes that I’d overpaid for the past three years.

    Regards,

    Ivan

    Reply
  4. Sandra Baptist | Successful Accounting Women says

    September 7, 2010 at 9:34 pm

    Sorry to hear that Jayme.

    @Ivan. Great point!

    In my accounting business, I am often the “cleaner-upper”…cleaning up other accountant’s stuff.

    Like other professions, sad to say for some, it’s just a job.

    @SandraBaptist (On Twitter)

    President,
    International Association of Women Accountants in Business
    .-= Sandra Baptist | Successful Accounting Women´s last blog ..RT @BetterBizIdeas- HOW TO- Bu… =-.

    Reply
    • Melinda Emerson says

      September 7, 2010 at 10:25 pm

      Sandra–

      Thanks for your comment. I believe that all small businesses need ABC an Attorney, Banker and a CPA. I hope that people head my words in this post. Your organization is important and I would like to help more small business owners know about you and your members as a resource.

      Continued success.
      Melinda Emerson

      Reply
  5. John says

    September 9, 2010 at 7:22 pm

    hey, nice blog…really like it and added to bookmarks. keep up with good work

    Reply
  6. Jewell Janofsky says

    February 2, 2011 at 12:54 am

    The informative post helped me very much! Bookmarked the blog, extremely great topics everywhere that I read here! I like the info, thank you.

    Reply
  7. Myra Plotz says

    December 10, 2011 at 5:19 pm

    Fantastic work right here. I actually enjoyed what you had to say.

    Reply

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