In this episode, I chat with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. We discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network.
Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising. For more information: www.emergentgrowthadvisors.com
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This week on SmallBizChat Podcast:
- Consider franchising if your customers express interest in owning a similar business, indicating strong market demand.
- Ensure you have sufficient capital and multiple successful corporate units before launching a franchise to sustain initial growth and credibility.
- Building a collaborative community within your franchise network is crucial, involving franchisees in decision-making and fostering open communication and idea-sharing.
Resources Mentioned:
Online Courses: https://smallbizladyuniversity.com/academy
Connect with Alicia Miller:
- Website: https://www.bigmoneyinfranchising.com
- Instagram: https://www.instagram.com/bigmoneyinfranchising
- Twitter: https://twitter.com/bigmoneyinfran
- Facebook: https://www.facebook.com/profile.php?id=61552007644606
- LinkedIn: https://www.linkedin.com/company/emergent-growth-advisors/
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