Liz J. Simpson is a speaker and consultant, as well as the Founder of Stimulyst, an authority in thought leadership providing corporate training and private workshops to companies that want to increase visibility and win more business in the digital age. Liz empowers women experts and consultants to land six-figure corporate clients through The Big Money Movement and is among LinkedIn’s Top 15 Sales Influencers. She is a digital enthusiast and conducts workshops using her thought-driven methodology rooted in authority positioning and high-value relationship building.

Today, Liz shares her expertise on leveraging LinkedIn and why it’s an underutilized sales tool. She reveals the top three things to do to get in front of buyers on the platform as well as how to optimize your LinkedIn profile. She explains why publishing content on LinkedIn is vital and whether a premium account is worthwhile. She also provides tips on LinkedIn connection etiquette and common mistakes to avoid.

“So often we are spending so much money trying to position ourselves where our buyers are when there’s this free platform that the top 10% of performers are already leveraging.” – Liz J. Simpson

Listen to the podcast below:

This week on SmallBizChat Podcast:

• What inspired Liz to start The Big Money Movement
• Why LinkedIn is underutilized as a sales tool
• Top three things to do to position yourself in front of buyers on LinkedIn
• How to optimize your LinkedIn profile
• Why publishing content on LinkedIn is essential
• Comparing free and premium accounts on LinkedIn
• LinkedIn connection etiquette
• Common mistakes people make on LinkedIn
• How to use marketing assistance on LinkedIn

Resources Mentioned:

• LinkedIn
• Slack
• Book: Scaling Up by Verne Harnish
• Book: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish

Connect with Liz J. Simpson:

• Stimulyst Website
• Stimulyst on LinkedIn
• The Big Money Movement
• Liz J. Simpson on LinkedIn
• Liz J. Simpson on Instagram
• Liz J. Simpson on Facebook

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