The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

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Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients worldwide, writes a column for Inc. Magazine, and is the author of the Mess to Success book series.

In today’s episode, Scott shares how he has handled the transition from a senior role in a large corporation to becoming an entrepreneur. He reveals what he wants to teach people with his new marketing book and how those lessons apply to small businesses. He highlights some of the biggest challenges in marketing for small business owners and what makes his new release stand out from other marketing books. He also shares the biggest marketing mistakes he has made in his career and why it’s essential to stay aware of the cash side of any business.

“What separates the successful from the less successful is they’re just willing to do what the less successful aren’t willing to do.” – Scott Jeffrey Miller

Listen to the podcast below:

This week on SmallBizChat Podcast:

What the transition from a corporate role to entrepreneurship has been like for Scott
What Scott wants to teach people with his new book: Marketing Mess to Brand Success
How these marketing lessons apply to small businesses
The biggest challenges in small business marketing
What makes Scott’s marketing book stand out from others
Scott’s biggest marketing mistakes
Why it’s so important to stay close to the cash side of your business