You’ve poured all your energy into writing amazing blog content, whitepapers, or ebooks, and now you need an audience. Sure, you’re sharing it with your social media audience, but that’s not netting the visits and downloads you really want. While you can waste plenty of time trying to amplify your content’s reach in the wrong places, these five sources will boost your readership and get your brand out in front of more potential buyers.
- Social Bookmarking Sites
A lot of people looking for content don’t have time to browse the Internet, so they turn to social bookmarking sites to find crowd-curated content. Submitting a link to sites like the following can put your content in front of people who might not otherwise have found it.
SmallBizLady Tip: Aim to only share really useful and relevant content, and skip that promotional post about your brand. You’ll build a following if your content appeals to users of the social bookmarking site.
- Social Buzz Club
Here’s an innovative tool that gamifies social sharing. Set up an account on Social Buzz Club and start racking up points when you share other users’ content (it’s a fantastic way to find content to share with your own audience). Then use those points to submit your own link for members to share.
There are links to blog posts in a few categories like personal development and cooking, but most of them are small business and marketing-related.
SmallBizLady Tip: Use the “schedule for a later date” feature and load up your social profiles with really great content, then watch the points roll in. Redeem those to get a boost on posts you really want more eyeballs on.
- Press Releases
Have you recently released a free whitepaper or ebook? You’ll get more downloads if you make an official announcement through a press release. Use press release distribution services to disseminate your release across dozens of websites. Post the release to your own News page, and share it on your social channels. Spreading the press release far and wide will alert more people about your free content.
SmallBizLady Tip: You can also reach out to bloggers that cover your industry and let them know about your whitepaper. Link to the press release in your email and ask if they’d be willing to tell their readers about your freebie.
- Social Sharing Buttons
Where better to stimulate more shares of your content than from your blog or website? These days, it doesn’t require high tech skills to add a social sharing widget like ShareThis to your site. Follow the instructions, copy and paste the code, and bam! Your readers can easily click the sharing button and get your content in front of their networks.
SmallBizLady Tip: Use these buttons yourself every time a new blog post goes live to ensure that your social network sees each and every post.
- Social Media
I know, I know. You’ve used social media to amplify your content. But I’m willing to bet you might not be doing it correctly. First, are you using a tool that automatically publishes a tweet or update whenever a new blog post goes live? That’s your first problem.
Instead, try customizing each update for each piece of content. Pull a particularly poignant piece of information from the post and use that as your lead-in. Ask a question that will entice people to click. Then write a few more versions and schedule them for the coming weeks so that more people will see that post.
SmallBizLady Tip: A few minutes a week of doing this can net huge results, so take the time to really craft a message that will resonate with your audience.
The more places you strategically place your content online, the more repeat readers you’ll get!
“Share Key Shows Sharing Webpage Or Picture Online” courtesy of Stuart Miles / www.freedigitalphotos.net
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