Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need.
However, not every entrepreneur or business owner has enough time to dedicate to their SEO strategy. Fortunately, there are certain techniques you can use that won’t require too much time for planning or execution. Here are the five small business SEO tips for time-strapped entrepreneurs and business owners.
The Importance of Good Time Management
Before you start working on your SEO strategy, it’s important to realize how important good time management is. When you use your time efficiently, you will improve your productivity and get more things done faster. Moreover, time management can help you prioritize certain tasks over others.
This is exactly why you need to use less time-consuming SEO techniques. They can usually be planned and executed faster, or, on the other hand, they can be stretched out over long periods of time. However, using these tactics correctly can elevate your search engine optimization and get more attention to your small business.
#1 Register on Google My Business
Small businesses often benefit a lot from local SEO. This is why it’s a good idea to start by registering on Google My Business. When your company is registered on Google My Business, it becomes more visible to your target audience as all your business details are immediately displayed to searchers. Moreover, customers can leave comments and reviews on your business page, which means you will also be using social proof on your page.
At the same time, make sure to use Google Console and Google Analytics to get more insight into how your website is performing. All the views and clicks you get (from Google My Business and other platforms) can show you what works the best and what still needs improvement. Aim to improve your page loading speed to keep your site visitors on your website longer.
#2 Pay Attention to Technical SEO
Just like you need to focus on local SEO, paying attention to technical SEO is also essential. How well your website is optimized technically can influence your conversions and sales, so it’s a good idea to focus on this aspect of your site – or rather, aspects. Technical SEO can include everything from website and page loading speed to navigation and web design.
Start by improving the desktop version of your website and then work on your mobile version. Remember that both versions should have the same design, content, and functionality – these are pretty much the same website, just intended to be viewed on different devices. User-testing will further help you identify issues on your website. These can be anything from technical errors to complicated navigation.
#3 Narrow Down Your Keyword Research
Keyword research is a major part of search engine optimization. But to make the most out of keyword research, it needs to be advanced. However, performing advanced research can be very difficult and time-consuming. That’s why it’s better to narrow it down to a specific product or service you want to sell. Product-specific keyword research allows you to choose your priorities more carefully and focus on one product at a time.
The biggest reason why product-specific keyword research is the right solution for you is that it doesn’t require you to change your keyword strategy completely in one go. Instead, you start from one product and then optimize each product page one at a time. In addition, both long-tail and short-tail keywords will be beneficial for SEO, so definitely try to make the most out of such hyper-product-focused keyword research.
#4 Automate Your Search Engine Optimization
Automation is something most entrepreneurs, business owners, and marketers know about to some extent. However, not all of them realize the full potential of automation when it comes to SEO. Automating your SEO-related activities can help you significantly reduce the amount of time you spend on these very activities. Moreover, some tasks will benefit from the absence of human error when tasks are performed manually.
On the other hand, some SEO-related activities should never be automated. For example, it’s a good idea to automate the writing of product descriptions as they follow a certain template. But you should probably opt to have human writers creating your blog posts and articles. You can also automate the publishing of your content on your website, blog, and social media.
#5 Work with High-Authority Backlinks
Last but not least, working with high-authority backlinks can also be a great way to improve your website’s rankings. This technique can be spread out over time, so don’t try to get as many good backlinks as possible. Instead, take your time and do your research to find the most relevant, high-ranking, and high-authority websites and blogs where you can get backlinks to your website.
You don’t necessarily need to aim for the best of the best. Instead, try to find something accessible to you. Guest blogging and influencer marketing should be your priority, but affiliate marketing can also be a way to get backlinks. For example, you can also use HARO to connect with journalists looking for an expert to quote. When they quote you, they will include a link to your website, which will earn you another valuable backlink.
At the end of the day, a good SEO strategy is the one that fits your abilities and needs. That’s why entrepreneurs and business owners who don’t have enough time for SEO should opt for less time-consuming tactics. Use the five tips above to create a foundation for your SEO strategy and start benefiting from your efforts.
About the Author: Wanda Lafond is a professional content writer, copywriter, content strategist, and communications consultant. She started young with her writing career from being a high school writer to a university editor, and now she is a writer in a professional writing platform, Best Writers Online and Writing Judge — her years of expertise have honed her skills to create compelling and results-driven content every single time.
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