Brynne Tillman is a top sales expert, keynote speaker, and the author of the Amazon bestseller, The LinkedIn Sales Playbook: A Tactical Guide to Social Selling. She is a career sales professional and the CEO of Social Sales Link, an online resource for business professionals to learn the art and craft of social selling through training, workshops, and programs. Brynne is a networking extraordinaire with over a decade of experience as a sales trainer and personal producer. She is frequently referred to as the LinkedIn Whisperer for her unique and effective approach to building meaningful connections on LinkedIn.
Brynn joins me today to discuss how small business owners can bridge the gap between traditional sales, networking, and social media by leveraging their network to gain warm leads. We discuss the difference between online and offline networking and how to leverage technology to build your network. She explains what social selling really is and what business owners should focus on to achieve success. She also shares her advice for leveraging networking events and social media to expand your professional network and build trust with new connections.
“It really is about the relationship that you are building.” – Brynne Tillman
This week on the SmallBizChat Podcast:
- The difference between networking online and offline
- How to attract, teach, and engage users on social media and how it impacts the ‘know, like, and trust’ factor in business
- Leveraging technology to build connections
- How Brynne approaches networking events to grow her network
- Her top three strategies for networking online
- What social selling really is and what business owners need to focus on to achieve success
- How to build trust on social media
- The best way to introduce yourself to a new contact on LinkedIn
- Brynne’s top tips for leveraging LinkedIn to expand your professional network
Connect with Brynne Tillman:
This episode is sponsored by… Bumble Bizz
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