Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph



The SmallBizChat Podcast: Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph



June 11, 2020 By Melinda Emerson Leave a Comment

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph
 1200 x 1200Recognized by Inc. Magazine on their Top 30 Entrepreneurs Under 30 list, Kelvin Joseph is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing, and the owner of Samanta Shoes. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing. Before his current roles, Kelvin spent several years as the chief marketing officer and chief operations officer at Omnicom’s sports marketing brand Steiner Sports. He has also served as an auditor for Saks Fifth Avenue and EY.

Kelvin joins me today to discuss his insights on marketing and the importance of adding value to your customers by having a clear and compelling value proposition. Kelvin shares the importance of authenticity, the power of social selling, and why it is essential to find your niche and position yourself as an expert. Kelvin also shares how he utilized LinkedIn to elevate his brand and how small business owners can more effectively engage with their LinkedIn connections.

“We’re all in the relationship business. It doesn’t matter what we do and what industry we’re in; relationships are so important.” – Kelvin Joseph

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/sayob-mp3s.s3.amazonaws.com/20221027035956/049-Kelvin-Joseph-Final-copy.mp3

 

Here’s what you’ll learn in this episode:

  • How marketing has changed over the last several years
  • Why being authentic is so crucial to both your personal and professional brand
  • How small business owners can effectively compete with big brands
  • The difference between a salesman and an expert and how to garner new customers without looking desperate
  • How LinkedIn helped Kelvin grow his brand
  • The best way to leverage LinkedIn as a small business owner
  • How to engage with your LinkedIn connections and the only times you should do a follow-up
  • Whether the concept of “influencer marketing” applies to small businesses
  • Why event marketing is so powerful and how to get big names to come to your dinner party
  • The best business and marketing advice Kelvin has ever received

Resources Mentioned:

  • The GaryVee Audio Experience
  • Rich Dad Poor Dad by Robert T. Kiyosaki
  • Getting to Yes: Negotiating Agreement Without Giving by Roger Fisher and William L. Ury

Connect with Kelvin Joseph:

  • Kool Kel Marketing
  • Kelvin Joseph on LinkedIn
  • Email: kelvin@koolkel.com

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

​

 

 

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: The SmallBizChat Podcast Tagged With: authenticity, event marketing, influencer marketing, LinkedIn connections, professional brand, small business owner, the power of social selling

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Fix Your Business Q&A Video

Recent Posts

  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
  • 10 Critical AI Automated Workflows to Elevate Your Small Business
  • The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner