Understanding Content Marketing
So, you have created the product that everybody wants. Great! But now what?
Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s Twitter feed, then it is a lost cause.
It is time to enter the content marketing zone. It is always lively and colorful up here.
This marketing technique is employed to attract, interact with, and retain customers by creating and broadcasting engaging videos, articles, and other forms of media. This approach helps create brand identity, establish expertise, and keep your business at the customer’s eye level.
Content Marketing Strategies for Your Business
More than 4.66 billion of us across the globe are active users of the internet. The wealth of content we consume via the internet vs. any other media platform is increasing significantly.
No one reads the newspaper or watches a minute-long advertisement in the break between the serials. So, here are ways to use content marketing to engage your audience and get them hooked to your brand:
Videos and Podcasts
Allow your brand’s loyal followers to access your content at their convenience. Keep updating content on YouTube and other social media platforms so that your potential customer has the freedom to explore your brand whenever.
These channels generate new leads, present insights into your brands, and allow you to stay relevant to your customers.
Repackage your content in the forms of:
- Audios: Transcribe your YouTube Videos and turn them into podcasts
- Videos: Create Vlogs and let your followers experience your product closely
- An Instagram story: Flood the highlights and sponsored ads
Reach Your Target Audience
Content marketing has escaped the shackles of lengthy, detailed articles and is shifting to brief, info-packed content. In addition, the use of long-tail keywords is becoming prevalent as these are more specific to the niche, and they do not invite a lot of competition.
Long-tail keywords allow you to get ranked top on Google; this means more organic traffic. Isn’t this deal too good to be true?
Try out these free and paid-for tools:
- Wordtracker
- Moz.com
- Google Suggest
- Semrush
- Ubersuggest
Build Communities
Small Businesses have always had the advantage of streamlining their efforts and connecting with the local niche. Use this natural advantage, engage with customers, and build a foundation of trust and loyalty.
ProBlogger is your savior that will help you master community marketing. This online platform gives established bloggers an opportunity to come together and collaborate. This is like a godsend for your business. It offers:
- Webinars
- Discounted tools and books
- Community downloads
- Networking opportunities
Client Testimonials
Tell people how amazing an experience your customers had doing business with you. Client testimonials are like sacred words that potential customers believe and trust. And once the glowing recommendations and sparkling reviews enchant them, the rest is a piece of cake.
Commentary by experts can also lend great credibility to your brand. It makes it stand out among the rest, and it can significantly benefit your content’s performance.
Keep an Eye on the Online Performers
Hop onto any trend you see. Keep a close eye on Twitter and see what hashtag is trending these days. Try to incorporate that in your marketing strategies, and you are golden.
Always’ #Likeagirl garnered so many positive reviews that almost every girl hopped on the bandwagon. It was emotionally engaging, and the audience related deeply to it. These hashtags are like the Powerball numbers; you choose the right hashtag; you win the whole lottery.
Superpowers of Content Marketing #ShareACoke
One golden ticket idea and Willy Wonka will promote your brand globally. However, it can be challenging to maneuver content marketing to your benefit. You have to be cautious about what and how you are presenting to the customers.
We all bought our personalized Coke bottle with our name printed on the label. The “Share a Coke” campaign was an immense success, and it allowed everybody to personalize their favorite drink. Everyone went crazy over it!
A carbonated sugar water drink made you feel special. That is the ultimate power of successful content marketing. People worldwide were talking about Coke, an 870% increase in Facebook traffic and around a 3% increase in overall sales. It was utter madness.
The winning formula of Coke’s content marketing strategy = A personal touch
You have been living under a rock if you did not come across this campaign. The share prices were surging, everyone on the internet was flaunting their personalized coke bottles, and an internet frenzy was experienced.
Coaches in the Market
Digital Marketing Agencies are like coaches that equip players with all the tools to fight and win in the Olympics. They are the brains behind the carefully curated moves played by the brands to digitally market their products and services.
These agencies cover everything, from web design and optimization to Search Engine Marketing and Online Branding. So all you have to do is sit back, sip on a Pina Colada and relax.
Without the training and proper tools, you will be knocked out in the digital marketing arena in the first round. After that, you have to bring in the big guns, which often means partnering with professional agencies. Their goal is to promote your business and build customer loyalty while attracting cash through promising sales.
They study the market trends, analyze customer data, dress it up in their creativity and innovation, and incorporate it with your business strategies using advanced technologies. Then, finally, they deliver what consumers want.
Wrapping it Up!
Content marketing, like salt, is an essential condiment to any dish; your business is tasteless and bland without it. You cannot increase your brand’s awareness or even widen your reach without it. So, do not leave this critical element of success up to chance.
Connect with your audience, engage with them, and tap into the common interests you share with your audience. That will be your “Golden Ticket” idea!
About the Author: Hello, I am Junaid Ahmed, and I am a professional blogger. I’ve written thousands of articles on business and digital marketing. I am currently working with 2btech, a leading digital marketing agency in Pakistan.
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