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You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey

The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey

March 24, 2022 By Melinda Emerson Leave a Comment

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The SmallBiz Chat Podcast: Effective Content Marketing Strategies with Carolyn Crummey Featured Image

Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, increase online visibility.

Today, Carolyn joins me to explore content marketing, explaining why small business owners need to focus on this type of marketing activity. She points out that many small businesses don’t optimize the opportunities available to them through content and outlines how to figure out the best content channels for your company. She differentiates video conversions from other content and reveals how much you need to invest in content marketing each month. Carolyn also shares the best blog length for conversions as well as how often you need to update your content marketing strategy.

“It’s a strategic marketing approach to focus on creating, distributing, and promoting valuable, relevant, and consistent content that’s geared towards attracting your target audience.” – Carolyn Crummey

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/sayob-mp3s.s3.amazonaws.com/20221027045207/142_SBC_Carolyn_Crummey_Final.mp3

 

Effective Content Marketing Strategies with Carolyn Crummey podcast quote

This week on SmallBizChat Podcast:

  • What content marketing is and why it’s crucial to business owners
  • The many opportunities small businesses miss with content marketing
  • How to figure out the best content channels for your business
  • Comparing video conversions to other types of content
  • The resurgence and power of Pinterest
  • The time and resources needed to invest in content each month
  • The pros and cons of AI writing tools
  • The optimal length for blog posts for SEO and conversions
  • How often a small business should update their content strategy

Resources Mentioned:

  • Jarvis.ai
  • Anyword.com
  • Plutio
  • Podcast: Online Marketing Made Easy
  • Book: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan

Connect with Carolyn Crummey:

  • VirTasktic
  • VirTasktic on LinkedIn
  • VirTasktic on Instagram
  • VirTasktic on Facebook
  • VirTasktic on Twitter
  • Carolyn Crummey on LinkedIn
  • Carolyn Crummey on Twitter

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

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Filed Under: The SmallBizChat Podcast Tagged With: best content channels, content marketing strategies, content marketing strategy, small business content marketing, video conversions

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

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