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You are here: Home / Branding & Marketing / How Do You Get More Likes on Your Facebook Fan Page?

How Do You Get More Likes on Your Facebook Fan Page?

April 1, 2013 By Melinda Emerson 14 Comments

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Laurie EnoI recently had a small business owner ask me about how to increase the number of Facebook “Likes”.  While Facebook marketing is certainly a legitimate social media marketing tactic, we must first discuss the value of a Facebook like to a small business.

Social marketing gurus have pondered the tangible value of Facebook fans for years. Last year, when Facebook decided to limit the amount of access you have to people who have liked your fan page (unless you pay for people to see what you post), they significantly reduced the inherent value – in my book. For example, I have nearly 3,000 likes on my fan page and I post typically once a day to my page.  On average, 207 people see what I post each day. In the good old days, everyone who “liked” your brand saw what you posted in their news stream, but with every revenue model update that is rolled out by Facebook, the value of likes has diminished. That said, I still come across plenty of small business owners who generate a ton of business and customers through Facebook, despite the hurdles they continue to send up.

One such business owner is Laurie Eno, publisher of the Daily Corgi.  The Boston, MA, based internet entrepreneur mixes fur and fun on her Facebook fan page. She started it in the fall of 2009 as a companion page to her blog, The Daily Corgi. These days she has over 19,000 (likes).

Ms. Eno says there are three things that have helped her build such a big following and high engagement on Facebook.  Her first fan page strategy was posting frequency and consistency. “People come to expect regular activity on my page; they know what they will see on my page since I post several times a day.”  She says the quality of posts is important, even if it’s “just” a photo. “Whether it’s a cross-post from my blog, which derives more than 60% of total page views from Facebook, or a reader submitted photo story, I carefully curate what goes on the page.” She has so much fan-generated material that she rarely struggles to find things to post to Facebook or her blog.

She has infused her Facebook page with her own voice, “I reply to peoples’ questions, comments and messages on an individual, first name basis”. She says that her readers and regular commenters largely make her page so engaging.  “Readers can post their own photos on the page, and if they are especially good images I’ll share them to the main wall of the page and when I do that, they feel their dog has “made” The Daily Corgi.”  She claims this is a real measure of internet fame.  Once a week she features an adoptable Corgi or an update on a recently adopted Corgi too. “I sign the updates with my first name, I speak from the heart … and in return I receive equally heartfelt responses from repeat visits and new fans.” She takes on testy comments as well. She discourages her readers from posting advertisements, products or services. And she prohibits breeder advertisements altogether. “I maintain a standard of conduct on the page that applies to everybody, no exceptions, no smearing or meanness is tolerated,” said Ms. Eno.

She has also made her Facebook page a place where people can come with their grief over losing a beloved Corgi. “If a reader’s dog is going in for surgery or facing a grim diagnosis, I post on the page about to rally moral support from readers,” said Ms. Eno. She often gets 100-200 comments of support from her fans grieving dog owners. “People are getting more than entertainment; they are being supported and finding solidarity in a virtual community.”

And all this dog loving makes money too.  She started running ads on the blog last year, and the commission structure is based on web traffic; which is largely generated from Facebook. She has grown the fan page to 19,000+ without ever buying Facebook ads. She mostly uses her page to promote giveaways / fundraising efforts. She wants to add a third party app to generate revenue from Facebook, but is concerned about the platform’s ever-changing rules. “The last thing, I want to do is run afoul of them and have the page taken down,” said Ms. Eno.

As a blogger, she leverages her influence with corporate sponsors. She will post sponsored posts by major companies including Subaru of America. While her posts for her corporate clients appear on the blog, she cross-promotes the links on her Facebook page, Twitter and Pinterest, too.

When it comes to getting more “Likes” on your Facebook fan page, Lena West, Founder of the Influence Expansion Academy, suggests what she calls the C.Q.H. Approach.

C is for consistency.  Ms. West warns that small business owners should not complicate things. “Rather than try to follow some complicated updating sequence, just make it a priority to be consistent in updating your Facebook page.”  This also means to be consistent in marketing your page on and off of Facebook.

Q is for quality. “Resist the urge to post anything and everything.” Ms. West says make sure your content does one of three things, “It should either inform, uplift or entertain your visitors.“ Mix it up a little by sharing videos, images, poll questions and quick fill-in-the-blank exercises,” she says.

H is for human. “Don’t focus so much on always being “on brand”; show your personality to your target audience,” said Ms. West.  Be sure to tag your fan page from your personal profile to make it easier for your friends to become your fans too. You may also want to post something about your business on your personal page occasionally to remind your friends about your business.

If you work Facebook the right way, you can attach more customers and significant traffic to your business website. Just keep in mind that you do not control the platform, and it could change any minute.

If you liked this article, please like my Facebook fan page www.facebook.com/smallbizlady

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Filed Under: Branding & Marketing, Social Media Tagged With: @Thedailycorgi, facebook fan page, facebook marketing, Laurie Eno, lena west, The Daily Corgi

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. pages view says

    April 1, 2013 at 7:18 am

    There’s a familiar phenomenon that takes situation in our homes. We disrupt seeing our environment. Such equal I lived with an bare door for author than a gathering without actually noticing the unstained entryway, grouping smoldering with all kinds of unsanded projects. They just prettify part of the environment and weaken. So, too, does the cumulus in the area, the fill on the desk, the collection of coats ornament from every achievable catch, “choke” that you don’t see on a regular supposal. It magically disappears. Unfortunately, it’s only concealed to us, the owners of the bunk, and it’s oft the forward statement that visitors instrument see. When I business with clients they oftentimes seem popeyed when I need to tackle the piles in the corners (Where did that proceed from?!)… and almost everyone has piles in the corners. If you don’t, chances are operative you’re not hunt for advice here.

    Reply
    • James says

      April 4, 2013 at 10:46 am

      I will send 1000+++ High Quality Verified mixed with Facebook Likes and 1000 Instagram follow to your Fanpage Within 24 Hours for $5 http://5rr1.co/s/3towcx
      You can also get facebook/instagram post share together with liks.

      Reply
  2. Tash says

    April 1, 2013 at 4:32 pm

    I bought 20,000 Facebook Likes from BuyFacebookLikes.Ws and now I am happy because all are Likes are stable, real and active.

    Reply
  3. @LenaWest says

    April 1, 2013 at 4:58 pm

    Thanks for interviewing and quoting me for this post, Melinda! And, thanks for including our Influence Expansion Academy member, Laurie Eno in this piece, as well.

    Reply
  4. Heidi says

    April 1, 2013 at 4:59 pm

    Laurie Eno does a phenomenal job of keeping her Facebook friends engaged, and interested. Even with a high readership, every person submitting photos feels welcome, and special.

    Reply
  5. Laurie Eno / The Daily Corgi says

    April 1, 2013 at 6:44 pm

    Thank you Melinda! I am thrilled to be featured here, especially in the same article as one of my mentors Lena West.

    Reply
  6. Blaire says

    April 2, 2013 at 2:06 am

    The problem with businesses and their social media strategy these days is that they’re too focused on numbers. They judge success by large numbers rather than conversions.

    Like Ms. Eno, most of the entrepreneurs who get the most out of Facebook are also the ones who know how to foster a sense if community.

    The question shouldn’t be ,”how do I get more likes?” Rather, “how do I keep followers engaged?”

    Once the coversation starts, the likes follow. It’s a snowball effect.

    Reply
  7. Barbara Huffman says

    April 3, 2013 at 11:20 pm

    BuyFacebookLikes.Ws proivdes Real and Authentic Facebook Likes. It was offered me 50,000 Real Facebook Likes at cheaper cost.

    Reply
  8. LaToniya Jones says

    April 5, 2013 at 9:58 pm

    Great pointers ladies. You have built a community that understands where they can get consistency, support, and collaboration if necessary. Focus and being human definitely reigns supreme for me as a reader.

    Reply
  9. MsWanda says

    April 6, 2013 at 12:13 am

    I’m glad I found this conversation. Thank you

    Reply
  10. Blondie Clayton says

    April 23, 2013 at 11:35 pm

    Thanks for the tips. Working on frequent and consistent, quality post and more entertaining. . .

    Reply
  11. Jason Florida says

    May 10, 2013 at 5:51 am

    Ahem, this was really helpful to me. I was so concerned how to make my new FB page popular. Thank you very much for this idea.

    Reply
  12. maham says

    May 12, 2013 at 2:35 pm

    please contact at : ladiesfashioncollection@gmail.com
    I can give you likes at very low cost and i have so many pages for sale also!

    Reply
  13. maham says

    May 12, 2013 at 2:52 pm

    I am a facebook page marketer and i do facebook page promotions only.
    Contact me for affordable facebook likes at : ladiesfashioncollection@gmail.com
    I have so many pages for sale also.

    Reply

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