Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Grow Your Business / How To Use Blogging To Grow Your Business

How To Use Blogging To Grow Your Business

April 6, 2021 By Melinda Emerson Leave a Comment

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

How To Use Blogging To Grow Your Business Social ImageAs a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message. 

Businesses choose a large variety of ways to accomplish this. From billboards, radio ads, and of course social media. While targeted ads are getting smarter, wouldn’t it be easier to find out what customers have their wallets open?

By leveraging your blog you can attract these clients to your site. A business blog that actually makes money for your business is possible! There are many benefits that a blog can bring to your business, such as new clients, outreach, and improved customer retention. 

Let’s learn how to blog to grow your business!

How Blogging Attracts Potential Clients To Your Business

Did you know that by blogging about the right topics you can flood your business with new customers? Well-written blogs are one of the easiest and cheapest ways to get free advertising for your business, and for the right people. The answer? Keywords. 

Melinda Emerson - Google processes over 3.5 billion searches image

Every day Google processes over 3.5 billion searches. These searches are people looking for information and the best possible answers to their questions. You can attract people to your business by using the right keywords!

There are different types of searches and keywords, which your business can use to identify potential clients. 

The 3 types of search queries are: 

  • Navigational search queries: Types of searches looking for a specific site or store. 
  • Informational search queries: Looking to learning more about a product or service
  • Transactional search queries: Types of searches looking to purchase or buy. 

You can use keywords or searches to attract new clients to your business. A well-written blog may be enough to persuade a purchase or join your email list. By using your blog and combining it with Search Engine Optimization you can easily turn your blog into a money-making machine. 

Blogging Helps Customers And Convince Customers to Buy

Aside from a traffic generator, a blog can be a useful resource for growing your sales. A business blog can be used to answer questions about your product, give ideas of your products, and even highlighted customer experiences. 

 traffic generator - blogging image

Blogging on topics that are useful and helpful to your clients is a great way to retain and gain new customers. 

Some Performing Blog Topics For Your Business Are: 

  • Current Trends
  • Industry Updates
  • New Features
  • Ideas for unique ways to use your products
  • Frequently Asked Questions

Blogging is a great opportunity to address pain points and discuss topics your audience actually wants to read. Giving industry updates, the newest trends, and ideas will help you build a loyal fan base, and build your client list. 

Blogging Gives Your Business A Competitive Edge

A blog is a great way to highlight what separates your business from your competitors. Oftentimes before purchasing, customers will look around various competitor sites to see who can better suit their needs. Your blog is a great way to show how you do business differently. 

Blogging Gives Your Business A Competitive Edge

Most businesses use their blog to talk about themselves, instead of showing how they help customers. By sharing new ideas, highlighting customer stories, and providing information your clients and future clients want to hear, you can set the bar as to how your business operates. 

Depending on your industry, a blog comparing software, or even ranking places to do business may be helpful to your clients as well. A simple comparison of features is a great way to show the difference between your competition, and yourself. 

Blogging can also build authority for your brand and make up the leader of the pack for your industry. Well-written blogs and research can increase your ranking in major searches, making it easier for new clients to find your business. 

Blogging offers you a unique and unfiltered way to brand your business. Your approach to hot topics, customer service can be identifiers for your brand and give you a competitive edge. 

How To Blog And Grow Your Business

Blogging is a great way to grow your business. Now you just need to start writing. If you want to grow your business, this is what you need for your blog. 

How To Blog And Grow Your Business image

Steps To Writing Blogs That Grow Your Business: 

  1. Have A Goal
  2. Find The Right Keywords
  3. Have Unique Take

First, you need to have a goal for your blog for your business. Be as specific as possible. If you are looking to increase traffic, or increase sales of a specific product make sure that this top of mind for the topics and way you write your blog. You will find that types of blogs or lists may better fit these goals. 

Melinda Emerson - blogging keywords research image

As we covered earlier, the right keywords can lead the right people to your business. Therefore you need to find and use the right keywords in your blogs. Ubersuggest is a great tool to use to find keywords for your business. This free tool tells you the search volume per month, and the difficulty to rank for that keyword. You may find local keywords are easier to rank for at first as you grow your business. Make a list of keywords and make sure to use them in your blog!

By now, if you have the goal of your blog, and the keywords, you can start to write your blog. Keywords are important to use in your blog but have unique ideas using them in fun ways. This will help you define your brand and show your customers how you are different from your clients. 

With the right goals, keywords, and ideas you can make unique content that customers will love. Take boring keywords and make creative, informative content that drives your business goals!

Summary: 

Blogging doesn’t need to be scary or intimidating. Blogs are a fun way to get the word out, make sales, and attract new clients. Take the time to write and make fun content for your customers and you will see results!

catherine way imageAbout the Author: Catherine Way graduated from Michigan State University with a Bachelor’s in Advertising. A freelance content marketer for industries such as photography, mortgage, and real estate. She has written for Silver Doctors, The Paper Source, Active Rain, and Progressing Income. She enjoys creative outlets like writing, designing, dancing, and modeling. She currently writes and reports for Prime Plus Mortgages: Hard Money Lenders Arizona

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: Grow Your Business, Your Small Business Tagged With: blog topics for your small business, blogging for business, grow your small business, leveraging your blog, types of keywords

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod
  • What KPIs Should You Track In Your Small Business?
  • The SmallBizChat Podcast: If I Had to Do It All Over Again with Melinda Emerson
  • How to Develop a Business Launch Timeline, Part II
  • The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner