The SmallBizChat Podcast: How to Write and Publish a Book with Marcia Layton Turner

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In this episode, Melinda Emerson welcomes Marsha Layton Turner to discuss the world of ghostwriting and its significance for business leaders. Marsha shares her journey into ghostwriting, highlighting the benefits of writing a book to enhance credibility and authority in business. The conversation explores the differences between traditional publishing and self-publishing, offering insights into the costs and profitability of each approach. Marsha provides valuable advice on hiring a ghostwriter and shares the best business advice she has received.

Marcia Layton Turner has authored, co-authored, or ghostwritten nearly 80 nonfiction books. Typical clients are business owners, CEOs, and experts who desire to publish a book to create new business opportunities for themselves or their companies. Past books have become New York Times and Wall Street Journal bestsellers, award-winners, and commercial successes. She is also the founder and executive director of the Association of Ghostwriters, which is the leading professional organization for ghostwriters. Marcia was previously director of communications for Eastman Kodak Company’s business-to-business unit before leaving to start her own marketing agency. For more information: www.marcialaytonturner.com

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This week on SmallBizChat Podcast:

Writing a book can position business leaders as industry pioneers and thought leaders, creating new opportunities beyond the book sales themselves.
Traditional publishing requires a substantial author platform and a detailed book proposal, whereas hybrid and DIY publishing offer more control and faster timelines but require upfront investment.
Hiring a reputable ghostwriter can significantly lighten the workload for business owners, enabling them to focus on their primary business activities while the book is being produced.