The SmallBizChat Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks

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Sharie Hendricks is the Founder and Owner of Laguna Candles LLC in Laguna Beach, CA. Laguna Candles is an award-winning manufacturer of sustainable, luxury candles with celebrity and high-end clients, including HomeGoods and The Ellen DeGeneres Show. Sharie has always had a passion for candles and, after not being satisfied with what was on offer, decided to start her company in 2003 to create clean-burning, luxurious candles. Laguna Candles works with hotels, spas, home fashion brands, and retailers across the country in their Private Label Program as well as other entrepreneurs wanting to get started in the candle business.

In today’s episode, Sharie shares why she chose to start her sustainable business and how her family has been part of her company’s success. She reveals the value proposition of her business and the most successful marketing channels for her company. Sharie shares how the pandemic affected her company and the outsourcing services she used to cope with periods of high demand. She also reveals how Ruby Virtual Receptionists has helped boost her business and shares advice for handling sales inquiries in a small business.

“It takes humility, and it also takes trust to be able to delegate. Reach out and say ‘I need a little help here.’’ – Sharie Hendricks

Listen to the podcast below:

This week on SmallBizChat Podcast:

Why Sharie chose to start a sustainable business
How Sharie’s family work within Laguna Candles
The value proposition of Sharie’s business
The top marketing channel for Laguna Candles
How the pandemic affected Sharie’s business
Outsourcing tools Sharie used to cope with the high demand periods in her business
How Ruby Virtual Receptionists revolutionized Sharie’s business
Advice on how to organize your small business when handling sales inquiries

Resources Mentioned:

Connect with Sharie Hendricks: