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You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Marketing that can’t be Ignored with Mike Michalowicz & John Lawson

The SmallBizChat Podcast: Marketing that can’t be Ignored with Mike Michalowicz & John Lawson

October 14, 2021 By Melinda Emerson Leave a Comment

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Marketing that can’t be Ignored with Mike Michalowicz & John Lawson Featured Image

Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners and financial professionals to help them differentiate themselves in the market and attract more customers. Mike has written many business books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His latest book, Get Different, lays out a simple system for creating marketing strategies that get noticed and get results.

John Lawson is a best-selling author and the CEO of ColderICE Media, helping small businesses with online sales and marketing. He has sold millions of dollars of e-commerce merchandise, reaching the status of a top-rated Amazon Merchant, Platinum eBay PowerSeller, and Small Business Influencer of the Year. John is a regular speaker on e-commerce and social media marketing and is recognized as one of The 50 Most Influential People in SMB Marketing.

In today’s episode, Mike and John share their extensive expertise in marketing and e-commerce. They share why the pandemic has caused a small boom in business startups and why chasing the latest social media trends is ineffective. They reveal how to identify and connect to the perfect client and the critical decisions to make for marketing. Mike also shares the three crucial elements of effective marketing, and John reveals the common mistakes people make regarding their selling platform advertising.

“Different’ gets noticed. Don’t be better, because the customer won’t see that—pursue ‘different’.” – Mike Michalowicz

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/sayob-mp3s.s3.amazonaws.com/20221027044948/119-SBC-Mike-Michalowicz-John-La.mp3

 

Mike Michalowicz podcast quote

 

This week on SmallBizChat Podcast:

  • Why the pandemic is causing an entrepreneurship boom
  • Why chasing the latest social media trends doesn’t work
  • How marketing communications have changed due to the pandemic
  • How e-commerce will increase in the future
  • How to gather the vital information needed to connect to your ideal customer
  • The critical decisions to make for your business at each stage of marketing
  • Selling on your website versus selling on a marketplace
  • Questioning the necessity of buying ads to sell online
  • How to evaluate your marketing ideas
  • The three critical elements of effective marketing
  • How to know when an advert has run its course
  • Common mistakes people make with their marketing on selling platforms

Resources Mentioned:

  • Shopify
  • Book: The E-Myth: Why Most Businesses Don’t Work and What to Do About It by Michael Gerber

Connect with Mike Michalowicz:

  • Mike Michalowicz’s Website
  • Podcast: Entrepreneurship Elevated
  • Book: Get Different: Marketing That Can’t Be Ignored!
  • Mike Michalowicz on LinkedIn
  • Mike Michalowicz on Instagram
  • Mike Michalowicz on Facebook
  • Mike Michalowicz on Twitter

Connect with John Lawson:

  • John Lawson’s Website
  • Book: Kick Ass Social Commerce for E-Preneurs: It’s Not About Likes—It’s About Sales
  • John Lawson on LinkedIn
  • John Lawson on Facebook
  • John Lawson on Twitter

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

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Filed Under: The SmallBizChat Podcast Tagged With: advertising, effective marketing, latest social media trends, online sales and marketing, sell online, social media marketing

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

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