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ENDING SMALL BUSINESS FAILURE

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The SmallBizChat Podcast: Understanding PPP Loans with Dawn Brolin

September 17, 2020 By Melinda Emerson Leave a Comment

Understanding PPP Loans with Dawn Brolin
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  Dawn Brolin is a certified public accountant, fraud examiner, and the Chief Executive Office of Powerful Accounting, a nationally recognized accounting, tax, and consulting firm. Dawn has in-depth accounting and business expertise, working in the field for more than nineteen years. She is a QuickBooks expert, a former member of the Intuit Accountant Advisory … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: bookkeeping, financial paperwork, financial reporting, government-funded resources, Paycheck Protection Program loan, PPP loan forgiveness, PPP loan money

The SmallBizChat Podcast: Mastering Your Brand Story with Kim I. Plyler

September 10, 2020 By Melinda Emerson Leave a Comment

Mastering Your Brand Story with Kim I. Plyler
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  Kim I. Plyler is the CEO and president of SahlComm Inc., a public relations and creative communications firm based in Pennsylvania. Kim is a public speaker, PR strategist, Certified Optimize Coach, and author of Master Your Story, It Matters! She has written speeches for admirals in the US navy, has an education in theatre with a Bachelor of Arts degree from DeSales … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: authenticity, brand, brand story, brand strategy, company narrative, connect with people, refurbishing your brand

The SmallBizChat Podcast: How to Protect Your Small Business From Cybercrime with Kristin Judge


September 3, 2020 By Melinda Emerson Leave a Comment

How to Protect Your Small Business From Cybercrime with Kristin Judge social image

Kristin Judge is a speaker, cybersecurity expert, and a dedicated advocate against cybercrime. She is the CEO and President of Cyber Crime Support Network and the Principal and owner of Opcio Solutions, LLC, both of which strive to promote cybersafety. Additionally, Kristin is a member of the World Economic Forum’s Partnership Against Cybercrime alliance. Before her current … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: cybercrime, cybercriminals, cybersecurity best practices, scams, small business cybercrimes, tactics scammers use, victim of cybercrime

The SmallBizChat Podcast: “Aisle Nine” Secrets for Effective Sales Copy with Sean McCool

August 27, 2020 By Melinda Emerson Leave a Comment

“Aisle Nine” Secrets for Effective Sales Copy with Sean McCool Featured Image

Sean McCool is an award-winning digital marketing consultant, strategist, and performance coach with 34 years of experience in sales, marketing, and copywriting. Sean is the founder of Sean McCool Consulting, where he helps companies worldwide build their digital presence, enhance customer experience, and ensure that online visitors ultimately convert to clients. Sean is also … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: conversion goals, copywriting, effective sales funnel, hiring a copywriter, sales copy, tracking conversion, writing compelling copy

The SmallBizChat Podcast: Mastering Money Mindset with Vanessa A. Lindley

August 20, 2020 By Melinda Emerson Leave a Comment

Mastering Money Mindset with Vanessa A. Lindley Featured Image

Vanessa A. Lindley is a consultant, speaker, coach, and the CEO of The Lindley Consulting Group, LLC., a personal and professional development consultancy. Throughout her career, Vanessa has worked with brands including Citi, Chase, National Urban League, and the Children’s Aid Society. Vanessa is also a guest lecturer at Columbia University, the author of Achieve Financial … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: build wealth, debt, emergency fund, financial planning, managing personal and business finances, money mindset, small business budget

The SmallBizChat Podcast: Becoming a Menopause Millionaire with Carole Hodges

August 13, 2020 By Melinda Emerson Leave a Comment

Becoming a Menopause Millionaire with Carole Hodges featured image

Carole Hodges is the founder and author of the Menopause Millionaire. She is a financial expert dedicated to helping women approach their relationship to money with self-confidence as they enter menopause. She is also a licensed insurance representative in California and Nevada and has worked as a financial services representative at MassMutual Greater Pacific. Carole formerly … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: female business owners, managing personal and business finances, Menopause Millionaire, retirement fund, retirement savings plan, social security, succession planning

The SmallBizChat Podcast: Make Room for Your Next Level with Delatorro McNeal

August 6, 2020 By Melinda Emerson Leave a Comment

Make Room for Your Next Level with Delatorro McNeal Featured Image

Delatorro McNeal is a world-renowned, CSP-designated keynote speaker, the CEO of Platinum Performance Global, LLC, and the founder of The Full Throttle Experience. Delatorro is a member of the National Speakers Association and the Global Speakers Federation and offers powerful motivational messages to audiences around the globe, including organizations such as Johnson & … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: consistency, daily routine, developing better motivation, goal setting, small business motivation, Solopreneurs, the power of accountability

The SmallBizChat Podcast: Refreshing Your Brand in 2020 with Naly Rice

July 30, 2020 By Melinda Emerson Leave a Comment

Refreshing Your Brand in 2020 with Naly Rice 1200 x 1200

  Naly Rice is a writer, speaker, media personality, and business leader. She is the founder and CEO of the full-service digital marketing company, LN Creative Group (LNGC), and has extensive experience in marketing, formerly serving as the Director of Marketing for Edge Hosting, LLC and SemaConnect. Naly also serves as chief blogger for her career and lifestyle … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: brand visibility, positive brand experience, rebrand your business, rebranding, small business branding, visual branding, voice marketing

The SmallBizChat Podcast: The Ins and Outs of Affiliate Marketing with Griffin Stewart

July 23, 2020 By Melinda Emerson Leave a Comment

The Ins and Outs of Affiliate Marketing with Griffin Stewart
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Griffin Stewart is an e-commerce consultant, affiliate marketer, and the owner and co-founder of 5DayDeal, a multi-million dollar start-up which he founded with his wife Valerie in 2014. Specializing in joint venture partnerships, Griffin donates 10 percent of his profits to charity and has contributed over 1.8 million dollars to non-profits over the past five years. Before … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, brand, motivation in business, online marketing, sell products

The SmallBizChat Podcast: On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles

July 16, 2020 By Melinda Emerson Leave a Comment

On Her Own Ground: The Life and Times of Madam C. J. Walker with A’Lelia Bundles Featured Image

A’Lelia Bundles is a journalist with over thirty years of experience working at NBC News and ABC News as an Emmy-award winning producer and executive. A’Lelia, who graduated from Harvard and Columbia University’s Graduate School of Journalism, is the author of multiple biographies about her notable female ancestors, including Madam C. J. Walker and A'Lelia Walker. Among those … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: black female entrepreneur, build your business empire, business empire, Madam C. J. Walker, Self Made Netflix Series, small business, women empowerment

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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