I recently got an email question from one of my readers that I realized might be helpful to others as an Ask SmallBizLady post. She recently self published a book, and built a t-shirt line to promote the book. The t-shirts are selling, but the book is not. So she posed this question to me. […]
How to Develop a Marketing Plan for a Non-Fiction Book
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Stephanie Chandler, @Bizauthor. Stephanie is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies […]